A Coffee Insider Explains How Celebrity Coffee Brands Really Work

James Hoffmann August 2, 2024
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James Hoffmann

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About

Hi! My name is James, and I make videos about anything and everything to do with coffee, occasionally food and sometimes business/entrepreneurship. I create how-tos, guides, reviews, vlogs, video essays and mini-documentary films. In the real world, I've started a few companies, I wrote "The World Atlas of Coffee" and "How To Make The Best Coffee At Home". I do a little advisory work for startups too. If you want to get in touch, drop me a line but please read these two things first: 1. I don't do paid reviews. I have a Patreon that helps me buy the products I want to review to prevent bias (then I give them away!) 2. I get a lot of email, so sadly I can't help with queries about which equipment you should buy. TO GET IN TOUCH PLEASE REACH OUT VIA WEBSITE: https://www.jameshoffmann.co.uk/contact-me Management: Ziggurat XYZ

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To start a business with Shopify, use this link for a free trial http://shopify.com/jameshoffmann This video is an exploration into how and why so many celebrities are starting coffee brands these days. The World’s Largest Coffee Tasting livestream from 2020: https://youtube.com/live/98MD900CAzg For the audio version with no slurping: *click on Settings - Audio track - English (United States)* A longer version of the interview with Matthew Mills is over on my second YouTube channel https://www.youtube.com/@JamesHoffmannBonus - I hope you find it interesting! https://youtu.be/oXQ--Qhu6b8 Other Links: Patreon: https://www.patreon.com/jameshoffmann Limited Edition Merch: https://geni.us/TensHundredsThousands Instagram: https://www.instagram.com/jimseven Twitter: https://www.twitter.com/jimseven My Books: How to Make The Best Coffee At Home*: https://geni.us/howtomakethebestcoffee The World Atlas of Coffee*: http://geni.us/atlasofcoffee The World Atlas of Coffee Audiobook*: https://bit.ly/worldatlasofcoffeeaudio The Best of Jimseven*: https://geni.us/bestofjimseven Things I use and like: My glasses: http://bit.ly/boldlondon My hair product of choice*: https://geni.us/forthehair (*Affiliate links which may earn us a commission)

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