Alex Hormozi: How He Built A $150 Million Empire And His Best Business Advice
Deep Dive with Ali Abdaal
@deepdivewithaliabdaalAbout
Ali Abdaal, world's most followed productivity expert and author of 'Feel Good Productivity,' hosts Deep Dive podcast featuring inspiring creators, thinkers, and entrepreneurs. His key insight: happiness drives success, not vice versa. This discovery came while working as a doctor facing burnout, realizing hard work alone wasn't enough. Ali developed a new productivity approach focused on enjoying the journey toward meaningful goals. Through authentic conversations, Deep Dive provides insights for building a life you love, emphasising that productivity's secret isn't disciplineโit's joy.
Latest Posts
Video Description
Make money with the skills you already have: https://go.aliabdaal.com/lbapoddesc Subscribe to LifeNotes ๐ https://go.aliabdaal.com/lifenotes_deepdive Go to https://www.yourheights.com and use the code Ali15 to get an extra 15% off your first quarterly subscription. Go to https://www.shortform.com/deepdive to get 20% off the annual premium subscription. ๐ Check Out My New York Times Bestselling Book Feel-Good Productivity! ๐ https://go.feelgoodproductivity.com/podcast ๐ง Sign up for LifeNotes - my weekly newsletter where I share actionable productivity tips, practical life advice, and high-quality insights from across the web directly to your inbox. ๐https://go.aliabdaal.com/lifenotes/podcast โA lot of people think you need to have some novel idea, but the best way to start a business is to look at what other people are doing, and do it betterโ. @AlexHormozi is an entrepreneur, investor, and philanthropist who has nothing to sell you. By the age of 33, Alexโs portfolio of companies crossed $150M per year in revenue spanning a range of areas including; brick & mortar service, licensing, education, SAAS, and e-commerce. One of the most inspiring people in the world of entrepreneurship today with a mission to help other people start and scale their businesses, Alex has taken the internet by storm in the last year earning a cult following. In the conversation we trace Alexโs story to building a $150M empire, the fundamental lessons he learned and the advice heโd give to people looking to start a business from the ground up, to scale it into a million dollar company. Season 4 Episode 3 00:00 Intro 02:12 $100M Offers 04:17 The philosophy behind โI have nothing to sell youโ 06:42 The biggest issue between 1 and 3 Million 09:08 How to make a living from something you love 14:03 How do you find what you can sell to the world? 18:45 Learning vs Earning 25:10 Your business ideas 28:10 Starting your first business 31:12 Paying ignorance debt and side hustles 40:41 Learning how to sell 46:20 Growing your first gym 57:44 Scaling your business empire and wealth 01:07:39 Whats your goal and mission? 01:11:08 What does a day in the life look like for you? 01:12:05 Your content creation process 01:20:31 Fitness & the accountability gap ๐ CONNECT WITH ALEX ๐ฅ YouTube Channel - @AlexHormozi ๐ฆ Twitter - https://twitter.com/AlexHormozi ๐ธ Instagram - https://www.instagram.com/hormozi/?hl=en ๐ป Website - https://www.acquisition.com/ ๐ฅ Linkedin - https://www.linkedin.com/in/alexanderhormozi ๐ CONNECT WITH ALI ๐ฅ YouTube Channel - https://youtube.com/aliabdaal ๐ฆ Twitter - https://twitter.com/aliabdaal ๐ธ Instagram - https://instagram.com/aliabdaal ๐ป Website - https://aliabdaal.com ๐ฅ Linkedin - https://www.linkedin.com/in/ali-abdaal/ ๐ RESOURCES MENTIONED $100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi - https://geni.us/KrA2 ๐SHOW NOTES & TRANSCRIPT Visit the website for the transcript and highlights from the conversation - https://aliabdaal.com/podcast/ ๐ ABOUT THE PODCAST Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives. Want to start your own podcast? We use Transistor! https://go.aliabdaal.com/transistor ๐ง LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/gb/podcast... Spotify - https://open.spotify.com/show/7gZkflC... RSS - https://feeds.transistor.fm/deep-dive ๐ LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/gb/podcast... ๐ง SPONSORED BY HEIGHTS This episode is brought to you by Heights. I tackle brain fog, energy, and sleep issues with Heightsโ Smart Supplement! Just two clean capsules a day, with or without food. No tray full of pills, no gross glass of green sludge. To help you get started with braincare, go to https://www.yourheights.com and use the code Ali15 at checkout to get an extra 15% off your first quarterly subscription - start taking care of your brain and body today. ๐ SPONSORED BY SHORTFORM This episode is kindly brought to you by Shortform, the world's best provider of guides for non-fiction books. Shortform gives you comprehensive coverage of thousands of books, the key ideas, clearly and simply explained, plus smart commentary and analysis. Itโs like your smartest friend teaching you about a book. Go to https://www.shortform.com/deepdive to get 20% off the annual premium subscription. ๐๐ผ GET IN TOUCH You can also Tweet @aliabdaal with any feedback, ideas or thoughts about the lessons you've learnt from the episodes and we can thank you personally for tuning in ๐ PS: Some of the links in this description are affiliate links that I get a kickback from ๐
Upgrade Your Tech Today
AI-recommended products based on this video

Spigen Case for iPhone 15, iPhone 14, and iPhone 13, Ultra Hybrid MagFit Designed for Apple iPhone 15/14/13 - Crystal Clear

JETech Silicone Case for iPhone 13 6.1-Inch, Silky-Soft Touch Full-Body Protective Phone Case, Shockproof Cover with Microfiber Lining (Black)
![[ 3+3 Pack] LK 3Pack iPhone 13 Screen Protector 6.1-inch with 3Pack Camera Lens Protector, Anti-Scratch Easy-Installation,9H Hardness, HD Tempered Glass Film Global Recycled Standard](https://m.media-amazon.com/images/I/714PYxCQxbL._AC_UL960_FMwebp_QL65_.jpg)
[ 3+3 Pack] LK 3Pack iPhone 13 Screen Protector 6.1-inch with 3Pack Camera Lens Protector, Anti-Scratch Easy-Installation,9H Hardness, HD Tempered Glass Film Global Recycled Standard

SURPHY Silicone Case Compatible with iPhone 13 Case 6.1 inch (2021), with Camera Protection Liquid Silicone Soft Gel Rubber Phone Case Cover with Microfiber Lining (Pink) Global Recycled Standard
![VANMASS [85+LBS Strongest Suction & Clip] 2025 Upgrade Car Phone Holder [Patent & Safety Certs] Cell Phone Mount Truck Stand for Dashboard Windshield Vent for iPhone 16 Pro Max 15 14 13 12 Samsung](https://m.media-amazon.com/images/I/71bHSP1cRkL._AC_UL960_FMwebp_QL65_.jpg)
VANMASS [85+LBS Strongest Suction & Clip] 2025 Upgrade Car Phone Holder [Patent & Safety Certs] Cell Phone Mount Truck Stand for Dashboard Windshield Vent for iPhone 16 Pro Max 15 14 13 12 Samsung
![iPhone Charger Fast Charging [Apple MFi Certified] USB C to Lightning Cable 6FT USBC to Lightning Cable Nylon Braided Type C Cord for iPhone 14 13 12 11 Pro Max XR XS X 8 7 6 Plus SE, iPad](https://m.media-amazon.com/images/I/517jTqwo1nL._AC_UL960_FMwebp_QL65_.jpg)
iPhone Charger Fast Charging [Apple MFi Certified] USB C to Lightning Cable 6FT USBC to Lightning Cable Nylon Braided Type C Cord for iPhone 14 13 12 11 Pro Max XR XS X 8 7 6 Plus SE, iPad
![iPhone Charger [Apple MFi Certified] 3FT, 3Pack USB A to Lightning Cable Braided Fast Charging Apple Cord Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad/iPod/AirPods](https://m.media-amazon.com/images/I/71xZOlUELbL._AC_UL960_FMwebp_QL65_.jpg)
iPhone Charger [Apple MFi Certified] 3FT, 3Pack USB A to Lightning Cable Braided Fast Charging Apple Cord Compatible with iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad/iPod/AirPods

2Pack 10ft iPhone Charger 90 Degree Lightning Cable Right Angle Long USB Charging Cord Compatible with Apple iPhone 14 13 12 11 Pro Max XS XR X 8 7 6 5 Plus iPad iPod

Magnetic Wireless Charger for iPhone - 3 in 1 Mag-Safe Charging Station for Multiple Devices Apple - Charger Stand Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus Airpods

4-in-1 Wireless Magnetic Power Bank 10800mAh Portable Charger with iWatch Charger, QC4.0+20W PD Fast Charging USB C Battery Pack for Magsafe, iPhone 16/15/14/13/12 Series, Apple Watch etc. (White)

eazpower for Magsafe Power Bank 10000mAh, Magnetic Battery Pack Wireless, 20W PD Fast Charging, Compact Portable Charger with Built-in Cables and Stand for iPhone 16/15/14/13/12/ Apple Watch/Airpods

soundcore by Anker P20i True Wireless Earbuds, 10mm Drivers with Big Bass, Bluetooth 5.3, 30H Long Playtime, IPX5 Water-Resistant, 2 Mics for AI Clear Calls, 22 Preset EQs, Customization via App

Anker USB C Charger Cable (6ft 100W, 2Pack), USB 2.0 Type C Fast Charging Cable for iPhone 15 / 15Pro / 15Plus / 15ProMax MacBook Pro 2020, iPad Pro 2020, iPad Air 4, Samsung Galaxy S23+/S23 Ultra ClimatePartner certified

soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Wireless Over-Ear Bluetooth, 40H Long ANC Playtime, Hi-Res Audio, Big Bass, Customize via an App, Transparency Mode, Ideal for Travel

soundcore by Anker Q20i Hybrid Active Noise Cancelling Headphones, Wireless Over-Ear Bluetooth, 40H Long ANC Playtime, Hi-Res Audio, Big Bass, Customize via an App, Transparency Mode, Ideal for Travel
![Spigen Case for Galaxy S25 Case, Tough Armor (Ai) MagFit [Wireless Charging] Compatible with MagSafe - Black](https://m.media-amazon.com/images/I/71dL2NiwINL._AC_UL960_FMwebp_QL65_.jpg)
Spigen Case for Galaxy S25 Case, Tough Armor (Ai) MagFit [Wireless Charging] Compatible with MagSafe - Black

Spigen Case for iPhone 16 Case, Tough Armor Designed for Apple iPhone 16 - Black
![Spigen Case for iPhone 16 Pro Case, Tough Armor [MagFit] Compatible with MagSafe - Black](https://m.media-amazon.com/images/I/61rMnLID99L._AC_UL960_FMwebp_QL65_.jpg)
Spigen Case for iPhone 16 Pro Case, Tough Armor [MagFit] Compatible with MagSafe - Black
![Spigen Case for iPhone 16 Plus Case, Tough Armor (AI) [MagFit] Compatible with MagSafe - Black](https://m.media-amazon.com/images/I/61Ygh697e4L._AC_UL960_FMwebp_QL65_.jpg)
Spigen Case for iPhone 16 Plus Case, Tough Armor (AI) [MagFit] Compatible with MagSafe - Black

3 in 1 Charging Station for iPhone, Wireless Charger for iPhone 16 15 14 13 12 11 X Pro Max & Apple Watch - Charging Stand Dock for AirPods Global Recycled Standard

3 in 1 Charging Station for iPhone, Wireless Charger for iPhone 16 15 14 13 12 11 X Pro Max & Apple Watch - Charging Stand Dock for AirPods (Blue) Global Recycled Standard

Magnetic Wireless Charger for iPhone: Fodable 3 in 1 Charging Station for Multiple Apple Devices - Travel Charging Pad Dock for Apple Watch iPhone 16 15 14 13 12 Pro Max Plus & Airpod Global Recycled Standard

Wireless Charger for Samsung - NANAMI 3 in 1 Charging Station for Multiple Devices,Fast Charger Stand Dock for Galaxy S25 S24 S23 Ultra S22 S21 S20 Z Flip Fold,Galaxy Watch 5/5 Pro/4/3,Galaxy Buds Pro

JETech Silicone Case for iPhone 13 6.1-Inch, Silky-Soft Touch Full-Body Protective Phone Case, Shockproof Cover with Microfiber Lining (Black)

SURPHY Silicone Case Compatible with iPhone 13 Case 6.1 inch (2021), with Camera Protection Liquid Silicone Soft Gel Rubber Phone Case Cover with Microfiber Lining (Pink) Global Recycled Standard

GuaGua Case for iPhone 13 6.1 Inch Liquid Silicone Soft Gel Rubber Slim Thin Microfiber Lining Cushion Texture Cover Shockproof Protective Anti-Scratch Phone Case for iPhone 13 2021 Yellow

Wireless Charging Case for AirPods Pro 1st / 2nd Gen with Type-C Charging Port, Compatible with AirPod Pro 2nd Generation Replacement Case, with Blue-Tooth Sync Button, No Earbuds

Cleaner Kit for Airpods Pro 1 2 3 Multi-Function Cleaning Pen with Soft Brush Flocking Sponge for Bluetooth Earphones Case Cleaning Tools White

Apple AirPods Pro 2 Wireless Earbuds, Bluetooth Headphones, Active Noise Cancellation, Transparency, Personalized Spatial Audio, High-Fidelity Sound, H2 Chip, USB-C Charging

Wireless Charger, 3 in 1 Charging Station, Fast Charging Station Foldable Charging Stand, Wireless Charging Station for Multiple Devices, Compatible with lPhone 17/16/15/14/13 Pro Max Airpods Watch
![Apple Watch Series 10 [GPS 46mm] Smartwatch with Rose Gold Aluminium Case with Light Blush Sport Band. Fitness Tracker, ECG App, Always-On Retina Display, Water-Resistant](https://m.media-amazon.com/images/I/61GtO2qqkbL._AC_UL960_FMwebp_QL65_.jpg)
Apple Watch Series 10 [GPS 46mm] Smartwatch with Rose Gold Aluminium Case with Light Blush Sport Band. Fitness Tracker, ECG App, Always-On Retina Display, Water-Resistant

LK 6 Pack Screen Protector for Apple Watch Series 11 46mm, Self-Healing TPU Material for iWatch 46mm Screen Protector, Scrathes-Resistant, Bubble-Free, HD Clarity, Anti-Glare, Transparent Global Recycled Standard

4-in-1 Wireless Magnetic Power Bank 10800mAh Portable Charger with iWatch Charger, QC4.0+20W PD Fast Charging USB C Battery Pack for Magsafe, iPhone 16/15/14/13/12 Series, Apple Watch etc. (White)
![Apple Watch Series 10 [GPS 46mm] Smartwatch with Jet Black Aluminium Case with Black Sport Band. Fitness Tracker, ECG App, Always-On Retina Display, Water-Resistant](https://m.media-amazon.com/images/I/61H8TwAHUEL._AC_UL960_FMwebp_QL65_.jpg)
Apple Watch Series 10 [GPS 46mm] Smartwatch with Jet Black Aluminium Case with Black Sport Band. Fitness Tracker, ECG App, Always-On Retina Display, Water-Resistant
![Anker USB C Cable, [2-Pack, 6 ft] Type C Charger Premium Nylon USB Cable, USB A to Type C Charging Cable Fast Charge for Samsung Galaxy S10 S10+ / Note 8, LG V20 and Other USB C Charger (Black)](https://m.media-amazon.com/images/I/71N7xhCJnoL._AC_UL960_FMwebp_QL65_.jpg)
Anker USB C Cable, [2-Pack, 6 ft] Type C Charger Premium Nylon USB Cable, USB A to Type C Charging Cable Fast Charge for Samsung Galaxy S10 S10+ / Note 8, LG V20 and Other USB C Charger (Black)

Anker USB C Charger Cable (6ft 100W, 2Pack), USB 2.0 Type C Fast Charging Cable for iPhone 15 / 15Pro / 15Plus / 15ProMax MacBook Pro 2020, iPad Pro 2020, iPad Air 4, Samsung Galaxy S23+/S23 Ultra ClimatePartner certified

Anker Nano USB C Wall Charger,45W Fast Charging Smart Display Charger,with 180ยฐFoldable Plug,Smart Recognition,Built-in Care Mode,for iPhone17/16/15 (Non-Battery,One USB-C Port,No Cable Included) ClimatePartner certified




















