An industry insider reveals why and how games are designed to get your money

Video Description

This video is meant to discuss the concerns regarding the gaming industry’s practices, expressed by gamers, from the viewpoint of a gaming developer. How and why gaming has gotten to its current state is nuanced so the video is a bit long, but I hope the information I provided sheds light on how you can affect positive change. ------------ Any ads you may see during this video were placed by YouTube. The use of YouTube clips in the video were meant for educational purposes only. I WILL NEVER, I repeat, I WILL NEVER set this video to be monetized. Some things are more important than money and the educational value of this video to the gaming community is far greater than the pennies I could earn from ad monetization. ------------ Timestamps: 0:00 - Intro 1:03 - What does a PM do? 1:42 - A brief history of mobile games 3:35 - Early game changers 4:55 - Game development is hard 10:27 - User Acquisition is nuts 13:11 - User Retention 15:57 - Games as a Service 17:49 - The Metagame 19:04 - The Dark Arts, Product Management 21:19 - Loss Aversion 22:26 - Gacha (loot boxes) 29:53 - Manipulating your gameplay 33:27 - It’s me, Hi, I’m the problem it’s me 34:47 - Wall Street has entered the chat 36:12 - Glu’s celebrity era 38:00 - Wall Street always learns the wrong lessons from success 39:38 - How can things change? 42:20 - Saying the quiet part out loud 43:22 - Conclusion Thank you to everyone who uploaded clips to YouTube to help me make this video. Nokia Snake Footage: @Electronics_Collection iPhone Commercial: @Kirbpoyo3YT Angry Birds: @TheStoreQsr Fruit Ninja: @johnhoang672 Cut the Rope: @GogyGames Plants vs. Zombies: @ZackScottGames Car Town Fast and Furious: @kamilkropp759 Car Town mystery box: @brunocamm12 Flappy Bird: @IGN Cut the Rope Ads footage: @DyedMySheep Asphalt 5: @DeshGp Racing Rivals: @iPolitely Clash of Clans FTUE: @ugameplaymobile Candy Crush: @DroidCheat Puzzle & Dragons: @TechnicalBovine @Zydoran @PADonmyTAB @BiraPAD @setsugetsuka_ @_Sami___ Confused math lady: @Lynsesmesina Gachapon: @Im_tokyogirl Assembling Talent: @jaronpitts Game Designer and studio footage: @GMTK Coding in Unity and MVP State: @Brackeys Brawl Stars in beta: @KmanKarl1 Breath of the Wild art style: @GameArts1 Clash Royale: @naenae8679 Marvel Snap: @RegisKillbin Spider Man 2 game ad: @PlayStation @MtailsYTPetTonyxbox83-ge6lx UA Real Time Bidding animation: @Appsflyer Ex-CEO of Machine Zone: @websummit Game of War: @sauvageainito1177 Ridiculous ads: @kiwigamer1849 @i3Stars Merge Mansion: @PocketGameplayYT Piggy Go: @myankk5419 Dice Dreams: @GenesisGaming_ Monopoly Go: @TapGameplay Board Kings: @SWYanCelesta The Legend of Zelda: @packattack04082 Brain on Methamphetamine: @toknow8984 Cocaine vs Heroin: @TheInfographicsShow Genshin Impact: @mishkarae Candy Crush: @Throneful @Kazuohk @zihong98 @Candy Crush Soda Saga Official Lover Disney Sorcerer’s Arena: @rrvirus Empires and Puzzles: @2TGameFootages Summoner’s War Repeat Battle: @imraxus Star Wars Galaxy of Heroes grinding: @APGAINS @AhnaldT101 @C00L_GAM3RS Clash Royale chest open clip: @OOfro DBZ Dokkan Battle: @ItsJomm @JPhanta Breath of the Wild: @BoomstickGaming @ongame_ch Candy Crush Piggy Bank clip: @A2HL3Y_Lovelychan123 @PittsburghPat Loot Box opening clips: @TheActMan Clash Royale 15,000 Card Chest: @zmurks4096 One Punch Man: @the100492 Talk at GDC: Let’s go Whaling: @PocketGamerbiz Arcade footage: @ArcadeWarrior @TheArcadeCouple Monster Strike gacha clip: @scottnak Royale Match gameplay: @icaros0226 Gardenscapes hard difficulty: @emoryjarvis5750 @BubunkaMatch3Gameplay Summoners War: @acog Coin Master: @TeamGamerHell Loot Box openings: @mimasweets Gun at wedding clip: @KashifKhan-hw1fo Call of Duty 4: @unleashed_fps1666 Glu CEO clip: @business Kim Kardashian game ad: @AppPreview Katy Perry Pop, Kendall and Kylie, Jason Statham gameplay: @touchgameplay Britney Spears: @tkyle Nicki Minaj and Gordon Ramsay gameplay: @PrincessDory Milla Jovovich: @zimmal76 The Swift Life ad: @TaylorSwiftStation The Swift Life ad (recorder): @shittyflute Mattel: @barney @PollyPocket @HotWheels @nickstranger999 @AmericanGirl @mattelcreations @thomasandfriends @SpacedCobraTV @Mattel @ournostalgicmemories Connor McGregor: @MMAFightClub Magic 8 Ball: @tammyjej US Congress link: @NBCNews @channelnewsasia Clash of Clans Gold Pass: @BeakersLab EA Ultimate Team: @playing_a_round Microtransactions: @ChildishPlays Baldur’s Gate 3 ad: @gamespot EA Battlefront Debacle: @YongYea ------------ #gaming #videogames #mobilegame #clashroyale #clashofclans #candycrushsaga #ea #fifa #ultimateteam #monetization #gamedev #hollywood #genshinimpact #zelda #spiderman #baldursgate3 #marvel #barbie #supercell #starwars #summonerswar #dragonball #arcade #callofduty #gacha