Aquascutum is BACK... What's the big idea?

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We're giving YOU a great discount on the Aquascutum Primaloft range 👀 Save £101 for a limited time 👉 https://bit.ly/YTprimaloft157 Back in 2023 when we heard that Aquascutum were about to relaunch, we jumped on straight away. We were the first independent retailer to become an official stockist of Aquascutum Active (different from the now dormant Aquascutum London label of Chinese ownership, and often seen for sale in seedy marketplaces). Since 2023, you'll see other retailers both big and small also stocking the amazing new ranges. The new Italian x British teams behind Aquascutum Active have a deep history in technical jackets, so it's great news that they managed to secure the new UK license for Aquascutum. Back in safe hands where it belongs! The157store is a family-owned menswear store based in Fareham, Hampshire on the South Coast of England. Since 2007, we have been offering major designer brands and up-and-coming labels under one roof. Founded by Andy, we now employ 5 family/friends to help us run our busy Fareham store and website! You may have seen us on TV & Netflix in 2016 with Mary Portas: Secret Shopper. If you're new here, welcome! Thanks for supporting a small British business. 🎯 Find us on any app 👉 https://bit.ly/m/the157store