Avoid These Email Marketing Mistakes That Can Kill Your Brand

Video Description

Learn from top brands how to avoid costly email marketing mistakes! This video highlights three email marketing mistakes that could have led to financial disaster. First, see how Dell's willingness to experiment with GIFs in their email campaigns resulted in a 109% increase in revenue. They could’ve lost all of this revenue without this innovation! Next, we explore Skybound Entertainment’s audience segmentation strategy. Targeting emails based on the interests and behaviors of their 2 million+ email subscribers achieved significantly higher open rates, proving that personalized communication is key. Finally, we discover how Bella Vita Organic streamlined its purchase process with interactive emails. These emails enabled subscribers to complete the checkout process without leaving their inboxes, resulting in a 2X increase in the average basket size within only 15 days. Watch this video to learn more and implement email marketing to increase conversions. ▶️ Key Moments 00:21 The Power of Experimentation by Dell 01:55 The Importance of Segmentation by Skybound Entertainment 04:05 Streamlining the Purchase Process ft. Interactive Emails with Bella Vita Organics 05:59 Key Lessons and Next Steps ✔️ 𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐭𝐡𝐞𝐬𝐞 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐞𝐦𝐚𝐢𝐥 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 https://www.mailmodo.com/email-templates/ ✔️ 𝐒𝐢𝐠𝐧 𝐮𝐩 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐧𝐞𝐰𝐬𝐥𝐞𝐭𝐭𝐞𝐫 https://www.mailmodo.com/newsletter/ ✔️ 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚𝐧 𝐞𝐦𝐚𝐢𝐥 𝐞𝐱𝐩𝐞𝐫𝐭 𝐢𝐧 𝟗𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 https://www.mailmodo.com/courses/email-marketing-certification/ ✔️ 𝐉𝐨𝐢𝐧 𝐨𝐮𝐫 𝐞𝐦𝐚𝐢𝐥 𝐠𝐞𝐞𝐤𝐬 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 https://marketing-tribe.slack.com/join/shared_invite/zt-1fn53vac0-QvZB4BvbEu5L7AzzNCl9xQ#/shared-invite/email ------------------------------------------------- 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐚𝐧𝐝 𝐋𝐢𝐧𝐤𝐬 𝐅𝐫𝐞𝐞 𝐀𝐈 𝐒𝐮𝐛𝐣𝐞𝐜𝐭 𝐋𝐢𝐧𝐞 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐨𝐫 https://www.mailmodo.com/tools/ai-subject-line-generator/ 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐄𝐦𝐚𝐢𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐐𝐀 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 https://www.mailmodo.com/ai-prompts/ 𝐀𝐈 𝐄𝐦𝐚𝐢𝐥 𝐓𝐞𝐦𝐩𝐥𝐚𝐭𝐞 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐟𝐨𝐫 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 https://www.mailmodo.com/features/ai-email-template-generator/ -------------------------------------------------- 🚀 𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 𝐰𝐢𝐭𝐡 𝐌𝐚𝐢𝐥𝐦𝐨𝐝𝐨 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐬𝐮𝐜𝐡 𝐯𝐢𝐝𝐞𝐨𝐬! ✔️ 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - https://www.linkedin.com/company/mailmodo/ ✔️ 𝐓𝐰𝐢𝐭𝐭𝐞𝐫 - https://twitter.com/mailmodo/ ✔️ 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 - https://www.facebook.com/mailmodo/ ✔️ 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 - https://www.instagram.com/mailmodohq/ ✔️𝐏𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭 - https://in.pinterest.com/mailmodo/ ------------------------------------ 𝐀𝐛𝐨𝐮𝐭 𝐌𝐚𝐢𝐥𝐦𝐨𝐝𝐨 ⚡ Mailmodo enables higher email marketing conversions with its interactive AMP email functionality. With AMP emails, Mailmodo brings a landing page within the email, meaning subscribers can take action without leaving their email. It reduces friction, which ultimately leads to more conversions. For example, subscribers can fill out a form, submit a survey, or register for an event via email. Explore more - https://www.mailmodo.com/