Behind Chick-fil-A’s Unconventional Franchise Model | WSJ The Economics Of

Video Description

Chick-fil-A has built its rapid growth on the popularity of its signature chicken sandwich. But its unconventional approach to business has helped make it the third biggest fast-food chain in the U.S. WSJ gets an inside look at the business strategies including the unique franchise model, small menu and culture driving the Atlanta-based company’s success. Photo Illustration: Alexander Hotz/WSJ 0:00 Chicken sandwich 0:42 Chick-fil-A’s history 1:26 Small menu 3:04 Atypical franchise model 5:06 Culture and values The Economics Of How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS. #ChickfilA #Chicken #WSJ