BMW Faces a World Without Engines
AutoEsoterica
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March 27, 2025
AutoEsoterica
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Video Description
Jim Hall follows the red yarn to figure out why BMW is having a crisis of faith. He points out that BMW's middle name is literally "Motoren" and engines are going away in favor of electric cars. Electric cars don't need big kidney grilles, which have always defined the German luxury car brand. In response, the vehicle manufacturer hasn't made grilles smaller. It's done the opposite. #BMW #cardesign #evs
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