Brave UX: Don Norman - Design for a Better World

Video Description

Don Norman shares what's important to him right now ⏰, why stupid questions matter 💡, what it means to design for a better world 🌍, and why he’s okay with changing his mind 🦉. Highlights include: ⭐ Why are our users not who we think they are? ⭐ What needs to change and what can stay the same? ⭐ Why did it take you so long to change your focus? ⭐ Should change be incremental or wholesale? ⭐ How does design dogma distract us? #DesignForABetterWorld #DesignLeadership #DesignEducation #DesignMethods #UX #UXDesign #BraveUX ====== Who is Don Norman? Don is the Co-Founder and a member of the Executive Committee of Future of Design Education 🎓, where he is helping to shape a global effort that will provide an in-depth, evidence-driven, academic foundation for future generations of designers. Back In 1998, Don Co-Founded the influential Nielsen Norman Group with Jakob Nielsen 🖥️, from which he has also recently retired and was awarded the title of Principal Emeritus. Prior to co-founding NNG, Don invested five years at Apple, starting in 1993 in the role of Apple Fellow, as a User Experience Architect - the first use of the phrase User Experience in a job title 😮 - before becoming the Vice President of the Advanced Technology Group. Until December 2020, Don was the Founding Director of Design Lab at the University of California, San Diego 🏄‍♂️, an initiative he started in 2014 to focus on complex socio-technical issues . For his contribution he was honoured with the title Director Emeritus. Don is a Board Member Emeritus of the Institute of Design, a former IDEO Fellow, a member of the National Academy of Engineering, and a fellow of the American Academy of Arts and Sciences 🏆. He has also spoken in boardrooms and on stages across the globe, and has written over a dozen books, of which 📙 “Design of Everyday Things” is his best known. But it his upcoming book, 📘 “Design for a Better World”, that, perhaps, he hopes will be of most consequence. ====== Find Don here: LinkedIn: https://www.linkedin.com/in/donnorman/ Twitter: https://twitter.com/jnd1er Website: https://jnd.org/ A couple of Don’s books: 📘 Design for a Better World: Meaningful, Sustainable, Humanity Centered - https://amzn.to/3Awhcp3 📙 The Design of Everyday Things: Revised and Expanded Edition - https://amzn.to/3OkPYXU ====== 00:00 Special message 01:38 Episode introduction 02:19 Don's introduction 05:27 What matters to you right now? 07:47 Why have you retired five times? 14:19 How is a multi-dimensional education useful? 15:31 How do you prepare people for knowledge? 20:44 Why did it take you so long to change your focus? 22:58 Why did you change your focus? 26:17 What does it mean to Design for a Better World? 28:32 How do you feel about designers using methods you now believe are wrong? 33:12 When are established design methods appropriate? 34:13 Why do we have to design differently? 36:27 What needs to change and what can stay the same? 40:21 Should change be incremental or wholesale? 47:00 How do we design for complex global problems? 52:25 Is 'design' the best word to describe what is needed to solve these problems? 53:52 How does design dogma distract us? 57:35 Is the willingness to be wrong what defines the most impactful designers? 01:00:06 Why is cross-functional collaboration essential for great design? 01:01:47 Why is 'good enough' good enough for design? 01:03:40 Why are stupid questions essential? 01:08:41 Why are our users not who we think they are? 01:12:26 How do we make more Chief Design Officers? 01:14:49 Would it make a meaningful difference if a designer was in every C-suite? 01:19:28 Who's going to pay for solving our global problems? 01:25:30 What meaningful difference do you hope to be remembered for? 01:27:35 Closing out the show - Thanks, Don! ====== Liked what you saw and want to see more? Subscribe to the channel: 🔔 https://bit.ly/311OgpS You can also subscribe and listen to the audio version on: 🎧 Apple Podcasts - https://apple.co/3rzixVc 🎧 Spotify - https://spoti.fi/3q47pPA 🎧 iHeart Radio - https://ihr.fm/2MLLQoG 🎧 Google Podcasts - https://bit.ly/2LCXXUn 🎧 TuneIn + Alexa - https://bit.ly/3jAVkz7 🎧 Stitcher - https://bit.ly/3ezPSw0 Follow us on our other social channels for more great UX research, product design, and product management tips, interviews and insights! 🤝 LinkedIn: https://bit.ly/3zvHzLI 📷 Instagram: https://bit.ly/3zvTzwy 📝 Blog: coming soon! ====== Hosted by Brendan Jarvis: LinkedIn: https://www.linkedin.com/in/brendanjarvis/ Website: https://thespaceinbetween.co.nz/ Twitter: https://twitter.com/brendanjarvis