Building blocks: Lego's next move | FT Film

Video Description

Lego tried and failed to make oil-free bricks. So what's next? Millions of people buy, sell and resell Lego through BrickLink - a kind of marketplace for bricks and brick designs. So what can the eBay of bricks tell us about Lego's future challenges? Produced and edited by Tom Hannen. Additional production and filming: Petros Gioumpasis. Camera: Josh Ausley & Cedric Pilard 00:00 What makes Lego unique? 01:34 The ecosystem of Lego 03:08 Rise of the AFOL - adult fan of Lego 04:11 What is Bricklink and why did Lego buy it? 05:30 A toy company, or an entertainment company? 08:09 Can you make money as a Lego reseller? 11:49 Lego and sustainability 14:34 A single product company that has grown remarkably #lego #legoland #mattelinc #hasbro #toy #plasticbricks See if you get the FT for free as a student (http://ft.com/schoolsarefree) or start a £1 trial: https://subs.ft.com/spa3_trial?segmentId=3d4ba81b-96bb-cef0-9ece-29efd6ef2132. ► Check out our Community tab for more stories: https://www.youtube.com/@FinancialTimes/community ► Listen to our podcasts: https://www.ft.com/podcasts ► Follow us on Instagram: https://www.instagram.com/financialtimes'