Bye Bye Girl Boss - The Downfall Of Glossier - Behind The Beauty

James Welsh June 14, 2024
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James Welsh

@jameswelsh

About

Helloooooo everybody! My names James Welsh, former stylist and Skincare ENTHUSIAST. On my channel, I like to take a deeper dive into what we use on our skin. Discussing a range of topics from the ingredients in our skin and hair products, to the outlandish claims brands make. Busting myths and testing skincare As an Editorial and Advertising graduate, I also like to dive into the world of digital retouching and photo manipulation in cosmetics and influencer advertising, to see how brands lie to sell their products. Exposing filters, blurred skin and other misleading techniques influencers use....like facetune! So please subscribe if you like hair, skincare and some fashion content! And feel free to ask any questions!

Video Description

Instagram - james_s_welsh Nail Instagram - @neophyte_nails Nail YouTube - @neophyte Nails Glossier launched in 2014 with the aim of becoming a defining beauty lifestyle brand. Founded by Emily Weiss, who interned at Ralph Lauren and Teen Vogue before graduating from NYU, Glossier's roots trace back to her blog, "Into The Gloss," which began in 2010. Weiss raised $2 million in funding to create products that filled market gaps identified through reader feedback. Glossier debuted with four products epitomising the 'no-makeup' look, resonating with millennials and disrupting the beauty industry. Their innovative marketing, including the iconic pink bubble wrap pouches, fuelled rapid growth and success. Glossier's cult following was now bigger than ever, but things were about to take a dramatic turn...or should I say tumble. To Glossier: A Call for Accountability and Necessary Change:   / to-glossier-a-call-for-accountability-and-...   Sources: https://www.theguardian.com/books/202... https://edition.cnn.com/2020/08/18/te...   / to-glossier-a-call-for-accountability-and-...   https://www.fastcompany.com/90849720/... https://www.ft.com/content/5145f471-e... https://www.elle.com.au/beauty/beauty... https://nypost.com/2023/09/12/glossie... https://www.refinery29.com/en-us/2022... https://en.wikipedia.org/wiki/Glossier https://en.wikipedia.org/wiki/Emily_W... https://www.harpersbazaar.com/uk/beau... https://fortune.com/2020/08/18/glossi... https://intothegloss.com/2014/10/emil... https://www.forbes.com/pictures/lmh45... https://www.cnbc.com/2019/03/20/how-e... https://www.nytimes.com/2022/05/26/st... https://beautymatter.com/articles/glo... Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier: https://shorturl.at/KnTEz

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