Video Description

Over the past few months, a father-son duo known as the Costco guys has become inescapable. Their family-friendly videos about the grocery chain's chicken bakes and double-chunk chocolate cookies have earned them over 62 million likes on TikTok. Two weeks ago, I sat down with AJ Befumo for an exclusive interview. We dove deep into how he went from former pro wrestler to king of the Costcoverse and how he plans to grow his content empire. 1:10 — Costco Guys’ Origin Story 3:23 — The Rizzler and the Costco-verse 6:25 — How Costco feels about The Costco Guys 7:02 — Building a content creation business 8:55 — The ethics of child influencers 11:10 — Political campaign outreach & turning down opportunities 12:50 — AJ’s dream collab 14:30 — All-in on TikTok 16:00 — The consequences of fame 19:28 — Avoiding controversy 20:35 — The Boom Meter: Too many booms? 21:48 — Cultivating personal branding and logos 23:17 — Big Justice’s teen years 25:30 — Music and making bangers 26:53 — All Elite Wrestling return 27:55 — Tri-state area energy 28:40 — AJ’s happiness philosophy