Costco會費年後要漲了！台灣消費者寧願出國辦會員？原來好市多漲價是背後是商業心理學｜經濟有意思
經濟日報EDN
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February 13, 2026
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美式賣場好市多（Costco）4月1日開始將調漲會員年費，不分會籍統一調整至1500元，漲價消息出爐，擁有超過百萬粉絲的臉書社團「Costco好市多商品經驗老實說」，許多網友就在底下留言怒喊要剪卡，甚至有人貼出國外的會費居然比台灣還便宜！？就讓「經濟有意思」帶您一起挖掘好市多商業真相。 00:00 會費調漲被罵爆 01:07 好市多如何崛起 02:40 30年來會員人數破400萬 03:55 篩出能幫好市多賺錢的客人 04:59 提高黑鑽會員忠誠度 06:16 會員費為何比日韓貴? 07:19 營收排行好市多在"它"之後 #costco #好市多 #漲價 馬上訂閱經濟日報YouTube頻道🎥 https://www.youtube.com/@edn1516?sub_confirmation=1 經濟日報Facebook https://www.facebook.com/edn168/ 經濟日報Instagram https://www.instagram.com/edn0420/ 經濟日報網 https://money.udn.com/money/index 經濟日報Podcast-聽經濟 https://open.firstory.me/user/ednpodcast 經濟日報是國內發行量最大、最具影響力的財經媒體。我們珍惜讀者對經濟日報的青睞，重視社會賦予的價值，未來將持續堅守崗位，繼續為台灣經濟付出奉獻。
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