Dark Patterns: How design seeks to control us | Sally Woellner | TEDxSydney

TEDx Talks February 6, 2022
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TEDx is an international community that organizes TED-style events anywhere and everywhere -- celebrating locally-driven ideas and elevating them to a global stage. TEDx events are produced independently of TED conferences, each event curates speakers on their own, but based on TED's format and rules. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request here: https://media-requests.ted.com.

Video Description

Designer Sally Woellner takes us into a world of Dark Patterns, highlighting how the websites and apps we use daily have very specific, and sometimes dangerous, intentions brought to life through UX/UI and graphic design. During this insightful talk, Sally advocates for design to be more transparent in hopes of designing a better world. Sally Woellner is currently a Product Design Group Lead at Canva. She is an experienced creative leader and designer, who loves working in product design, branding, advertising, and a huge range of digital media—and has been recently recognised as one of the Women Leading Tech by B&T and Google and is one of Australia's leading experts in creative technologies. She previously led the design direction of a campaign for World Vision that garnered worldwide attention and eventually led to all 119 children on Nauru to be relocated within 6 months of the campaign going live, which solved a 5 year problem. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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