DJI's Winning Strategy in the Drone Market

Video Description

The drone market is growing, but DJI remains the leader with a market share of over 70% thanks to its in-house manufacturing and cost control. In this video, I will discuss how DJI has managed to outpace its competitors, such as Intel, Yuneec, XAG, Skydio, and others, and what technologies enable the company to stay on top, including cameras, thermal imagers, and radars. What are the unique features of each technology and the genius of DJI's developers in utilizing them? Additionally, you will learn about DJI's financial strategy, its investments in companies like Hasselblad and Livox, and how DJI is developing an ecosystem for developers while providing customer service worldwide similar to Apple Care. I will also cover the paradoxical situation in the American market, where the Chinese company DJI continues to maintain its leadership despite political pressure and constant restrictions, while Skydio and other competitors strive to catch up. Thank you so much to everyone who watches! Please be sure to share your thoughts in the comments! First part of DJI story: https://youtu.be/LjEQvF-Z_qY Second part of DJI story: https://youtu.be/weDjwOyZaMc _________________________________________________________________________ Background music: Music: DriftMaster by Shane Ivers - https://www.silvermansound.com Music: Fresh Lift by Shane Ivers - https://www.silvermansound.com Music: Precious Memories by Shane Ivers - https://www.silvermansound.com "Wholesome" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ "Revival" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ "Vibing Over Venus" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ Music by Sergii Pavkin from Pixabay _________________________________________________________________________ Timecodes: 00:00 What this video is about 00:33 Previously covered 01:10 DJI consumer drones 01:46 DJI proffesional drones 02:23 Cost structure of DJI drones 03:04 DJI competitors in China 03:34 Machine vision 05:19 YUNEEC Typhoon H with Intel chips 06:18 Why DJI's obstacle avoidance is better 07:41 Tracking technology 08:13 "Return to Home" feature 09:17 DJI's patents for technology 09:39 Why Competing with DJI Is Hard 10:05 XAG stategy in drone market 12:04 Summary of consumer drones market 12:28 How much DJI earns 15:01 Company funding details 17:03 Where DJI's Money goes 17:33 Investments in optical technology 17:58 Poaching specialists 18:37 Hasselblad acquisition 19:24 Thermal imaging technology 20:01 Radar technology 20:58 Laser radars and LIVOX 23:07 CSM radars 24:50 DJI Ecosystem 26:35 Why DJI SDK is important 27:33 DJI product support 30:33 DJI in the U.S. Market 32:12 DJI ban in the U.S. 32:53 Skydio vs DJI 33:45 DJI success 34:43 Frank Wang's net worth 34:55 Subscribe to the channel