Do This One Thing to 2x Your Business

BigDeal by Codie Sanchez May 5, 2025
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BigDeal by Codie Sanchez

@podcastbigdeal

About

83% of our viewers aren’t subscribed -- please double check you're subbed, thank you! All signal. No noise. Subscribe to BigDeal for the no-nonsense playbook real entrepreneurs use to build wealth, create movements, and change the world. BigDeal by Codie Sanchez explores the real stories and hard-won lessons of entrepreneurs, builders, and creators. A founder and CEO herself, host Codie Sanchez draws on her experience as an award-winning journalist and best-selling author to lead conversations that celebrate the highs and humanize the lows of the founder’s journey. From the tales to the tactics, and from the hustles to the hacks, BigDeal fuses together the best of story-hour and shoptalk to explore, learn and entertain. Chat with my brand new Codie AI: https://www.codie.chat/ Need funding? Shop and compare lenders in minutes + get up to $2M—with no credit hit for exploring your options. Start here → https://sofi.com/codie *affiliate link

Video Description

In this episode, Codie discusses the critical role of pricing in business success. She emphasizes that pricing is not just about covering costs but is a powerful lever for growth and customer perception and provides actionable insights for business owners to enhance their strategies and increase profitability. If you're looking to scale your business, join us here: http://bit.ly/3EWbrGo 00:00- The Power of Pricing Psychology 03:07- Strategies for Raising Prices Effectively 05:56- Learning from Big Brands: Case Studies 08:47- Understanding Customer Value and Market Position 12:01- The Right Time to Raise Prices 15:13- Communicating Price Changes to Customers MORE FROM BIGDEAL: 🎥 YouTube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 YouTube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

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