[Econ & Biz] Economic impact of BTS’s upcoming World Tour 'Arirang'

Arirang News January 29, 2026
Video Thumbnail

About

Arirang NEWS delivers the latest news on National/Politics, North Korea, Economy, IT/Science, Foreign Policy, World, Life/Culture of the Korea. 아리랑의 대표 뉴스 프로그램인 "아리랑 뉴스"는 객관적이고 심도있는 논평을 통한 국내외 뉴스를 전 세계에 보도합니다. 📣 Facebook : https://www.facebook.com/arirangtvnews 📣 Twitter : https://twitter.com/arirangtvnews 📣 Homepage : https://arirang.com/ ⓒ The Korea International Broadcasting Foundation All Rights Reserved

Video Description

방탄소년단의 컴백이 가져올 "BTS노믹스" 효과는? As BTS prepares to make its comeback in March with the album 'ARIRANG,' following a three-year-and-nine-month break, the group is already posting strong signs of popularity with massive sales of albums, merchandise, and concerts. Fore more, our business correspondent Park Jun-han is here in the studio to walk us through the economic impact that the upcoming BTS world tour is expected to have, not only here in South Korea but globally. Welcome back Jun-han. It's good to see you again Dami. So Jun-han, while many global fans are waiting for the BTS comeback, could you briefly explain to me the economic impact of their return, in terms of numbers-wise? Sure Dami. I am pretty sure many of our viewers have somewhat heard about "Swiftnomics" or "Taylornomics." The term was coined in reference to American solo artist Taylor Swift, whose tours have boosted local economies through sharp increases in tourism, hospitality, and consumer spending. So, borrowing the term from "Swiftnomics," the global economy is now bracing for "BTSnomics." As the K-pop icons officialized their return this March, experts project a staggering revenue of over 1 billion U.S. dollars for the company and a multi-billion dollar economic impact expected throughout a year-long comeback stages. The BTS World Tour 'Arirang' is already breaking records with massive sales and arenas selling out. As of now, BTS will perform a total of 82 shows across 34 cities worldwide, spanning North America, Europe, South America, Asia, and more — marking the largest single tour by any K-pop act. The agency reported that all tickets on sale sold out completely, with major global stadiums selling out within minutes or hours. In Mexico City alone, the three scheduled shows at GNP Seguros Stadium sold 150-thousand tickets in just 37 minutes, drawing over a million fans trying to get in — from Mexico and neighboring countries like Peru, Colombia and Chile. Demand was so intense that Mexico's President Claudia Sheinbaum even sent a rare diplomatic letter to Korea's President Lee Jae Myung, requesting additional tour schedules. Even before its official release on March 20, BTS's upcoming full-length album ARIRANG's Pre-orders have surpassed 4-point-06 million copies in just the first week, topping their own previous record. This guarantees massive sales and solidifies the album's role in driving overall revenue for the group and the industry. And of course, the real thrill of concerts is seeing fans waving their lightsticks together in stadiums. And it translates directly into huge merchandise sales. Official lightsticks, apparel, photo cards, and other merchandise are flying off shelves, with pop-up stores and venue merch booths generating massive revenue on-site. 2. Okay Jun-han. What impact does the BTS world tour have on local economies around the world, beyond the music industry? Absolutely, Dami. Let's take a look at South Korea's second-largest city, Busan, as an example. BTS is scheduled to perform there in June, and the announcement alone caused hotel and travel searches to explode. According to Hotels.com, overseas travel searches for Busan surged by a massive 2-thousand-3-hundred-75 percent in just 48 hours, while domestic searches jumped an astonishing 3-thousand-8-hundred-55 percent. Fans from Japan, Hong Kong, Taiwan, and beyond are expected to flood into Korea, making it very hard to find rooms, much like past tours where accommodations sold out quickly, and prices skyrocketed. The overflowing travel demand isn't limited to Korea alone. Even in Paris, France, local report indicates a 5-hundred-90 percent increase in travel demand, cited by Hotels.com data. A professor of hotel and convention management said that the BTS comeback will have a strong ripple effect on local economies as it attracts a global fan base. Let's take a listen. "When an international event is held in a specific city or region, it naturally draws more people who are interested, and they tend to stay longer. As a result, the ripple effects across the local economy, including tourism, dining, shopping, and accommodation, become quite significant." In Busan, the authorities held an inter-agency meeting last week to prevent unfair practices in accommodation and are in the process of requesting hotels and motels to participate in good prices in their accommodation listings. Alright, thanks for the coverage Jun-han. No worries Dami. #K_pop #BTS #Comeback #World_Tour #ARIRANG #Economy #BTSnomics #방탄소년단 #월드투어 #아리랑 #BTS노믹스 #경제 #효과 #Arirang_News #아리랑뉴스 📣 Facebook : https://www.facebook.com/arirangtvnews 📣 Youtube : https://www.youtube.com/@ArirangCoKrArirangNEWS 📣 Homepage : https://v2.arirang.com/ 2026-01-29, 20:00 (KST)

You May Also Like

Upgrade Your Everyday

AI-recommended products based on this video

Loading...
Kasa Smart Outdoor Smart Plug by TP-Link (KP400) - Smart WiFi Outlet with 2 Sockets, IP64 Waterproof, Works with Alexa and Google Home, 2.4GHz WiFi Required, No Hub Required, Sunset & Sunrise Offset

Kasa Smart Outdoor Smart Plug by TP-Link (KP400) - Smart WiFi Outlet with 2 Sockets, IP64 Waterproof, Works with Alexa and Google Home, 2.4GHz WiFi Required, No Hub Required, Sunset & Sunrise Offset

(28,846)
$21.99$17.99
FREE delivery Wed, Aug 20 on your first order
1K+ bought in past month
Loading...
Monster Wireless Earbuds, Bluetooth 5.4 in Ear Stereo Headphones, Built-in Mic for Crystal Clear Call, 32H Playtime, Comfortable Fit, Fast Charging, Waterproof Earphones for Sports, Black

Monster Wireless Earbuds, Bluetooth 5.4 in Ear Stereo Headphones, Built-in Mic for Crystal Clear Call, 32H Playtime, Comfortable Fit, Fast Charging, Waterproof Earphones for Sports, Black

(47)
$119.59
FREE delivery Mon, Mar 9
Loading...
Wireless Earbuds, Sports Bluetooth Headphones, 80Hrs Playtime Ear Buds with LED Power Display, Noise Canceling Headset, IPX7 Waterproof Earphones for Workout/Running Z(Black)

Wireless Earbuds, Sports Bluetooth Headphones, 80Hrs Playtime Ear Buds with LED Power Display, Noise Canceling Headset, IPX7 Waterproof Earphones for Workout/Running Z(Black)

(328)
$39.99
Prime
2K+ bought in past month
Loading...
Monster N-Lite 217 Wireless Earbuds, Immersive Stereo Sound, Bluetooth 6.0 in-Ear Headphones, Built-in Smart Noise Cancelling Mic for Clear Calls, Comfortable Fit, 32H Playtime, IPX6 Waterproof, Black

Monster N-Lite 217 Wireless Earbuds, Immersive Stereo Sound, Bluetooth 6.0 in-Ear Headphones, Built-in Smart Noise Cancelling Mic for Clear Calls, Comfortable Fit, 32H Playtime, IPX6 Waterproof, Black

(8)
$39.99
FREE delivery Mon, Feb 23
Loading...
Wireless Earbuds, Bluetooth 5.4 Headphones with 50H Playback, Deep Bass Stereo Ear Buds Clear Calls with LED Power Display, Wireless Headphones with Noise Cancelling Mic for Phone/Laptop, Carbon black

Wireless Earbuds, Bluetooth 5.4 Headphones with 50H Playback, Deep Bass Stereo Ear Buds Clear Calls with LED Power Display, Wireless Headphones with Noise Cancelling Mic for Phone/Laptop, Carbon black

(3,275)
$27.99
FREE delivery Fri, Feb 27 on your first order
Loading...
Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

Brita Stainless Steel Premium Filtering Water Bottle, BPA-Free, Reusable, Insulated, Replaces 300 Plastic Water Bottles, Filter Lasts 2 Months or 40 Gallons, Includes 1 Filter, Carbon - 20 oz.

(2,652)
$81.37$76.36
FREE delivery Sep 29 - Oct 2
Loading...
Simple Modern Filtered Water Bottle | Insulated Stainless-Steel Carbon Filter Travel Water Bottles | Reusable for Clean Drinking Water On The Go | 24oz, Sea Glass Sage

Simple Modern Filtered Water Bottle | Insulated Stainless-Steel Carbon Filter Travel Water Bottles | Reusable for Clean Drinking Water On The Go | 24oz, Sea Glass Sage

(26)
$30.13
FREE delivery Tue, Sep 23 on your first order
Loading...
FITVII Health & Fitness Tracker (Answer/Make Calls), Smart Watch with 24/7 Heart Rate and Blood Pressure, Sleep Tracking Monitor, 120+ Sport Mode Activity Tracker

FITVII Health & Fitness Tracker (Answer/Make Calls), Smart Watch with 24/7 Heart Rate and Blood Pressure, Sleep Tracking Monitor, 120+ Sport Mode Activity Tracker

(198)
$59.99
FREE delivery Sun, Aug 10
100+ bought in past month
Loading...
AYATAHA AYATAHA Smart Watch for Kids, Smartwatch Fitness Tracker for Boys Girls, Children's Activity Watch 37 Sports Modes SMS Notification, HD Full Touchscreen IP67 Waterproof, Blue

AYATAHA AYATAHA Smart Watch for Kids, Smartwatch Fitness Tracker for Boys Girls, Children's Activity Watch 37 Sports Modes SMS Notification, HD Full Touchscreen IP67 Waterproof, Blue

(55)
$41.99
PrimeFREE delivery Sat, Jun 14
Loading...
Iaret Iaret Smart Watch for Women, 1.83" HD Fitness Tracker with 4 Bands, Answer/Make Calls, Heart Rate/Sleep/SpO2/Step Tracking, 100+ Sport Modes, Android/iPhone Compatible Gift (Rose Gold)

Iaret Iaret Smart Watch for Women, 1.83" HD Fitness Tracker with 4 Bands, Answer/Make Calls, Heart Rate/Sleep/SpO2/Step Tracking, 100+ Sport Modes, Android/iPhone Compatible Gift (Rose Gold)

(42)
$59.99
FREE delivery Thu, Jun 19
100+ bought in past month
Loading...
Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

Smart Watch for Men Women 1.8" Fitness Tracker, Bluetooth Call, DIY Dial, Heart Rate Sleep Blood Oxygen Monitor, 100+ Sports Modes, IP68 Waterproof Smartwatch for Android iPhone, Alexa Built-in

(980)
$39.99
FREE delivery Sun, Sep 21
300+ bought in past month
Loading...
Hand Warmers 2 Pack, 14000mAh Rechargeable Hand Warmers, Electric Hand Warmer Reusable, Portable Power Bank USB Hand Warmers 4 Levels 8 Heating, Gifts for Raynauds Ski Golf Camping

Hand Warmers 2 Pack, 14000mAh Rechargeable Hand Warmers, Electric Hand Warmer Reusable, Portable Power Bank USB Hand Warmers 4 Levels 8 Heating, Gifts for Raynauds Ski Golf Camping

(683)
$74.08$59.47
FREE delivery Jun 13 - 18
Loading...
Hand Warmers Rechargeable, 10000mAh Electric Heated Gloves Power Bank Portable Graphene Handwarmers Pouch with 3 Levels & Double-Sided Heating for Hunting Camping Golf Xmas Gifts for Women Men Kids

Hand Warmers Rechargeable, 10000mAh Electric Heated Gloves Power Bank Portable Graphene Handwarmers Pouch with 3 Levels & Double-Sided Heating for Hunting Camping Golf Xmas Gifts for Women Men Kids

(651)
$44.99
PrimeFREE delivery Sun, Jun 15
Loading...
2Pack Rechargeable Hand Warmer, 8000mAh Electric Hand Warmer Power Bank, Portable USB-C Hand Warmer for Pocket, Reusable Hand Warmer Up to 8 hrs Each, Warm Gift for Men Women, for Hunting, Camping
Amazon's Choice

2Pack Rechargeable Hand Warmer, 8000mAh Electric Hand Warmer Power Bank, Portable USB-C Hand Warmer for Pocket, Reusable Hand Warmer Up to 8 hrs Each, Warm Gift for Men Women, for Hunting, Camping

(1,128)
$15.99
FREE delivery Sat, Jun 14 on your first order
Loading...
GTOCE Portable Charger,40000mAh Power Bank with 22.5W Fast Charging LED Digital Display Battery Pack with 6 Outputs 2 Inputs, Type C Powerbank Portable Charger for iPhone 16 pro Samsung AirPods,Black

GTOCE Portable Charger,40000mAh Power Bank with 22.5W Fast Charging LED Digital Display Battery Pack with 6 Outputs 2 Inputs, Type C Powerbank Portable Charger for iPhone 16 pro Samsung AirPods,Black

(334)
$42.99
FREE delivery Thu, Oct 16
1K+ bought in past month
Loading...
Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, White

Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, White

(4)
$39.99
FREE delivery Mon, Mar 2
Loading...
Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, Black

Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, Black

(15)
$39.99
FREE delivery Mon, Feb 23
Loading...
Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, Black

Monster Sleep Ear100 Ear Buds, Sleep Earbuds with Stereo Sound, Design for Side Sleeper, 32H Playtime, Bluetooth 6.0, ENC Noise Cancelling, IPX6 Waterproof Mini Headphones, Black

(6)
$39.99
FREE delivery Sat, Dec 27
Loading...
Hydroponics Growing System Indoor Garden - Herb Garden with Grow Light, 15 Pods Stainless Steel Indoor Garden Kit, Auto Timer, Gardening Gift for All Ages

Hydroponics Growing System Indoor Garden - Herb Garden with Grow Light, 15 Pods Stainless Steel Indoor Garden Kit, Auto Timer, Gardening Gift for All Ages

(24)
$206.57$200.61
FREE delivery Jun 13 - 17
Loading...
Umbra Triflora Hanging Planter for Window, Indoor Herb Garden, Set of 5, White/Black

Umbra Triflora Hanging Planter for Window, Indoor Herb Garden, Set of 5, White/Black

(7,808)
$71.52
PrimeFREE delivery Sat, Jun 14
Loading...
Large Hydroponics Growing System 14 Pods, Indoor Herb Garden with LED Grow Light, 5L Water Tank, Hydroponic Grow Kit with 3 Auto-Timers, Rotatable Light Panel and Child Lock for Home School Gardening

Large Hydroponics Growing System 14 Pods, Indoor Herb Garden with LED Grow Light, 5L Water Tank, Hydroponic Grow Kit with 3 Auto-Timers, Rotatable Light Panel and Child Lock for Home School Gardening

(119)
$167.81
FREE delivery Jun 16 - 20
Loading...
Hanging Planter Hanging Plant Holder, 6 Inch 4 Indoor Plant Pots, Wall/Window Plant Hanger Indoor Herb Garden

Hanging Planter Hanging Plant Holder, 6 Inch 4 Indoor Plant Pots, Wall/Window Plant Hanger Indoor Herb Garden

(269)
$35.99$28.90
PrimeFREE delivery Sat, Jun 14
Loading...
slopehill Multi Hair Stylers & Hair Straightener - 2 in 1 Wet to Dry Air Straightener and Hair Dryer Combo with High Speed Air + Rapid Heat-Up + Customizable Temperature(Pink)

slopehill Multi Hair Stylers & Hair Straightener - 2 in 1 Wet to Dry Air Straightener and Hair Dryer Combo with High Speed Air + Rapid Heat-Up + Customizable Temperature(Pink)

(177)
$139.99
Prime
Loading...
Hi.FANCY Portable Laptop Stand with Dual Cooling Fans for 14-17inch Laptops, Grey, 23.5 x 25.9 x 0.95cm

Hi.FANCY Portable Laptop Stand with Dual Cooling Fans for 14-17inch Laptops, Grey, 23.5 x 25.9 x 0.95cm

(0)
$36.99
FREE delivery Aug 18 - 28
Loading...
Laptop Stand for Desk, Adjustable Laptop Riser ABS+Silicone Foldable Portable Laptop Holder, Ventilated Cooling Notebook Stand for 10-15.6” Laptops,Tablet-Black

Laptop Stand for Desk, Adjustable Laptop Riser ABS+Silicone Foldable Portable Laptop Holder, Ventilated Cooling Notebook Stand for 10-15.6” Laptops,Tablet-Black

(11,679)
$14.99
FREE delivery Sat, Jun 14 on your first order
500+ bought in past month
Loading...
JETech 5 in 1 Case for Samsung Galaxy S25 Ultra 5G with 2-Pack Each Tempered Glass Screen Protector and Camera Lens Protector, Non-Yellowing Shockproof Bumper Phone Cover (Clear)

JETech 5 in 1 Case for Samsung Galaxy S25 Ultra 5G with 2-Pack Each Tempered Glass Screen Protector and Camera Lens Protector, Non-Yellowing Shockproof Bumper Phone Cover (Clear)

(197)
$15.99
FREE delivery Sat, Jun 14 on your first order
100+ bought in past month
Loading...
TAURI for iPhone 17 Pro Max Case 6.9" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

TAURI for iPhone 17 Pro Max Case 6.9" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

(0)
$10.76
FREE delivery Thu, Oct 16 on your first order
2K+ bought in past month
Loading...
TAURI for iPhone 17 Pro Case 6.3" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard
Best Seller

TAURI for iPhone 17 Pro Case 6.3" with 1-Pack Screen Protector, Camera Lens Full Protection, Military-Grade Protection, Shockproof Transparent Back Bumper Phone Cover - Clear Global Recycled Standard

(61,696)
$10.76
Prime
2K+ bought in past month
Loading...
JOINPAYA 1Set Rechargeable Hand Warmer Hand Heater for Winter Heating Levels Compact

JOINPAYA 1Set Rechargeable Hand Warmer Hand Heater for Winter Heating Levels Compact

(0)
$9.29
FREE delivery Jun 20 - Jul 4
Loading...
Shakven Rechargeable Hand Warmer | Cute Comfortable Portable Hand Warmers,Ergonomic Adjustable Energy-Efficient Small Heater for Travel, Outdoor, Winter

Shakven Rechargeable Hand Warmer | Cute Comfortable Portable Hand Warmers,Ergonomic Adjustable Energy-Efficient Small Heater for Travel, Outdoor, Winter

(0)
$26.93
FREE delivery Jun 19 - Jul 2
Loading...
OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

(50)
$39.99
PrimeFREE delivery Sat, Jun 14
Loading...
OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

OCOOPA IP45 Waterproof Hand Warmer Rechargeable, Up to 15hrs Heat,10000mAh Durable Quick Charge Electric Hand Heater, PD Compatible, 3 Levels for Outdoors, Heavy Duty, H01-PD PRO

(649)
$39.99
PrimeFREE delivery Sat, Jun 14