Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth

Video Description

It's easy to start in India but very difficult to scale in India. This 3.5-hour podcast will cover everything you need to know about scaling a fashion, beauty, or home brand from zero to the first 20 crores, and then to 100 crores and beyond. We have the most requested podcast guest - Kishore Biyani BACK to drop some knowledge bombs. We also have Raj, who took the route of "digital-first" for his business expansion, and Ananth, who decoded e-commerce and marketplaces first. They delve deep into every important aspect one should know for scaling a brand, such as brand names, logos, category selection, performance marketing, SEO, growth hacking, marketplace strategies, distribution decisions, and community building. It will be a crash course for anyone who wants to take his/her brand from 0 to 1. If you’re below 22 and are working on building a brand from 0 to 1 in fashion, beauty, or home, here’s the chance for that support you’ve been looking for from India’s best business minds. ➡️Apply here: https://tally.so/r/mBp7LN #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #KishoreBiyani: Founder of Future Group (https://www.futuregroup.in/) #AnanthNarayanan: Founder of Mensa Brands Follow Ananth here: Twitter https://twitter.com/anarayanan24 Instagram https://www.instagram.com/narayanan.ananth/ Linkedin https://in.linkedin.com/in/ananth-narayanan1 #RajShamani: Content Creator & Founder of House of X, Figuring Out Podcast Follow Raj here: Twitter https://twitter.com/rajshamani Instagram https://www.instagram.com/rajshamani/ Facebook https://www.facebook.com/shamaniraj/ Linkedin https://in.linkedin.com/in/rajshamani Raj’s Youtube Channel https://www.youtube.com/@rajshamani Timestamps 00:00 - Intro 02:06 - Ananth’s Exploratory Career 04:23 - How Ananth became Myntra’s CEO 07:19 - Ananth’s Entry into Pharmacy 09:18 - Ananth's E-commerce Comeback 13:16 - Mensa Brands: What Is It? 19:45 - Unveiling Raj's "Business Side" 21:23 - Raj on Fundraising for House of X 22:44 - China's Live-Streaming: A Rising Trend 23:38 - How Raj Scaled His Family Business 27:47 - Raj's Eye-Opening Customer Observations 29:50 - Why do Customers Upgrade? 31:30 - Using Data for Product Development 33:53 - Raj Reveals Some Old Marketing Tricks 35:52 - Raj Explains Customer Conversion 38:35 - Why Raj left the Family Business for Mumbai 42:11 - Raj’s Content Formula for 400M views 43:30 - How to get Viral on Social Media 46:42 - Kishore’s Data-Driven Insights on Consumption 50:25 - Emerging Consumption Trends: Where is the Opportunity? 52:33 - India's Consumption Demographic: A Breakdown 01:03:16 - Tricks Luxury Brands Are Using 01:08:51 - BNPL & Integration 01:10:28 - Quiet Luxury & Signaling: The Correlation 01:16:37 - Content & Community : Present & Future 01:24:42 - Scaling from 0 to 20 Crores: Ananth & Kishore's Clash 01:30:19 - Western Influence & Brand Names 01:35:14 - Hacks for Branding, Growth Hacking & E-commerce 01:50:36 - Role of Keywords & Performance Marketing 01:52:42 - Navigating Category Selection 01:55:07 - Art of Storytelling in Brand Names 01:59:49 - Does High Price Indicate Better Quality? 02:02:20 - Longevity: The Key to Brand Building 02:04:28 - Unlocking the Beauty Industry: How to Get In? 02:10:09 - Micro-Niche Strategy: Be a Shark in a Pond 02:14:18 - Kishore's Unexpected Industry Picks 02:16:44 - SKU Count Decision in Fashion 02:20:21 - AI & Machine Learning: Transforming Online Shopping 02:25:47 - Reviews & Fake Returns: Part of E-commerce 02:29:22 -Creator & Celebrity Brands: What Lies Ahead? 02:35:59 - Addition vs. Replacement: Category Selection 02:38:10 - What Brands do Raj use? 02:40:05 - Panelists’ take on Virtue Signaling 02:44:44 - Opportunity for an Indian Luxury Brand 02:48:05 - Choosing the Perfect Celebrity or Influencer 02:59:30 - Kishore on his Daughter’s Ventures 03:01:08 - Role of Offline in 100+ Crores Sales 03:02:58 - Decoding Platforms: Valuation & Business Models 03:04:13 - Will ONDC disrupt Platforms? 03:06:44 - Panelists Choose Thriving Sectors! 03:08:53 - Why Nikhil loves Lululemon 03:11:41 - Brands with Stories Do Better! 03:12:27 - Untapped Men Makeup Market 03:14:51 - Immense Rise of Micro-Influencer Ecosystem 03:16:55 - Everyone Reveals Their Biggest Failure! 03:20:15 - Special Announcement: Apply Below! 03:23:10 - Time for some Bloopers! 03:23:59 - Outro #branding #marketing #startups #enterpreneur #entrepreneurship #business #fashion #home #lifestyle #consumerbrands #performancemarketing #growthhacking #bigbazaar #central #mensa #figuringout #D2C #ecommerce #Nikhilkamath #Podcast #WTFiswithNikhilKamath #WTFisPodcast