Ford Just Put a Bounty On EV Energy Efficiency. Will It Pay Off?

Video Description

Last year, Ford held an event in Louisville, Kentucky, where Ford CEO Jim Farley promised Fords new mid-size electric pickup truck and unveiled, for the first time, Ford's new Universal Electric Vehicle Platform. Developed in a special skunkworks facility separate from Ford's usual Detroit and Cologne engineering teams, the resulting vehicle platform was billed by Ford as being a new "Model-T Moment" for the brand. Since then however, Ford has significantly cooled on EVs, canceling its F150 Lightning, and recording significant losses throughout last year due to its Model E division. But earlier this week, despite all of that - and what feels to be mounting political pressure in the U.S. to stop developing EVs - Ford shared more details of the first vehicle due to be made on the new UEV platform, a mid-size electric pickup. While we're still in the dark on names and final specs, the 15-minute video did give us a better idea of what to expect, and today, we're asking if what Ford unveiled was as revolutionary as it would like everyone to believe - or just a necessary, smart engineering step in an EV world where the choices are to fall behind - or catch up with China. ----- *⏱️ Chapter Breakdown:* 00:00 - Introduction 03:43 - A quick note... 05:52 - What we'll cover 06:11 - The history... 08:00 - What we learned this week... 09:44 - A note on "Bounties" 12:55 - Don't forget to support the channel! 14:39 - Parts flexibility, reduction 15:34 - Wiring changes 16:09 - Flexible one-piece PCB for the battery interconnects 16:55 - Many unknowns remain 17:27 - Is this new and revolutionary? 19:48 - Hedging Bets 22:48 - Thanks, and goodbye *🔗 Links to relevant videos* Ford's original video: https://www.youtube.com/watch?v=mlfiQ4YkIgs *👥 Sponsors And How To Support Us!* 🌱 Electric Vehicle Association - https://www.myeva.org ⚡ EnergySage - https://www.kqzyfj.com/click-101290941-16952262 ✊ Get Involved 🗳️ https://indivisible.org/town-hall-resources ❤️ Support the Show 📰 https://www.transportevolved.com 🔥 https://www.patreon.com/transportevolved ☕ https://ko-fi.com/transportevolved 📺 https://www.youtube.com/transportevolved 👕 https://www.redbubble.com/people/TransportEVd/ 🛍️ https://amzn.to/40xOyjm ₿ 1QRZRGCCXUKPDZ2DZ9KX9JYJXMZDYHYGFZ0MN4WH *💬 Join the Conversation* 🐘 https://mastodon.transportevolved.com/@show 💬 https://discord.gg/9WAjfQn 🌀 https://bsky.app/profile/transportevolved.bsky.social 🔁 Subscribe to our 2nd channel - https://www.youtube.com/transportevolvedtake2 *🎙️ Credits:* Hosts: Nikki Gordon-Bloomfield TE Camera, Edit, Color: Vi Horton Art & Animation: Erin Carlie Producer: Nikki Gordon-Bloomfield Music: via Artlist.io © Transport Evolved LLC, 2026