Free Cold Email Marketing Course for 2025 (7 Hours)

Lead Gen Jay July 24, 2025
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Download the Official Toolkit & Spark Notes Here ► http://leadgenjay.com/cem This is the most complete free cold email course for beginners ever created. It took me more than 2 months to create, and is the most unfiltered cold email training I have ever released. Bookmark this video and use the timestamps to master b2b cold outreach automation. Learn how to build a cold email system to generate B2B leads and get clients for your business. From lead generation automation to email deliverability, we cover step-by-step cold email strategies, including B2B marketing tactics, client acquisition, and cold email tools like Instantly AI and Clay. Discover AI personalization, omni-channel marketing, and how to scale cold email campaigns to thousands of daily emails. Whether you’re a beginner or advanced, these cold email tips will help you boost B2B sales and create a lead-generating machine for under $100. Join our free community for exclusive resources and take your email outreach to the next level Download the Official Toolkit & Spark Notes Here: http://leadgenjay.com/cem // TIMESTAMPS // Part 1: The Foundation Chapter 1: Intro & The 'Why' of Cold Email 00:00:00 - Intro: The Single Most Valuable Skill 00:02:11 - Meet Your Instructor: Lead Gen Jay's Story 00:03:22 - What You'll Learn in This Masterclass 00:04:24 - Get Your FREE Resources (Templates & Guides) 00:09:33 - Why Cold Email is the Ultimate Marketing Channel 00:10:36 - Defining the Terms: Cold vs. Warm Email 00:12:38 - Who Can Benefit? B2B vs. B2C Applications 00:14:52 - The Ultimate Offer: Selling Cold Email as a Service 00:15:46 - Tools & Costs (Your System for Under $100) 00:17:15 - Busting the Biggest Myths in Cold Email Chapter 2: The Unbreakable Foundation: The Three Pillars 00:19:49 - The 3 Pillars: Why Most Campaigns Fail 00:20:39 - Pillar 1: Technical Infrastructure 00:21:48 - Pillar 2: List Building 00:22:32 - Pillar 3: Offer & Copy 00:23:40 - Fundamentals vs. "Fancy BS" Part 2: Building Your Machine Chapter 3: Technical Setup 00:24:24 - Technical Setup for Dummies 00:26:41 - Whiteboard: Email Infrastructure Explained 00:39:42 - How to Buy & Configure Domains 00:48:57 - Live DNS Setup (SPF, DKIM, DMARC) 00:59:39 - The Great Debate: Google vs. Microsoft vs. SMTP 01:13:08 - Final Recommendations & The #1 Mistake to Avoid Chapter 4: Software Setup 01:22:08 - Choosing Your Sending Software 01:25:53 - The Verdict: Why We Use Instantly.ai 01:32:22 - Full Platform Walkthrough of Instantly.ai 01:47:12 - The Game-Changer: Inbox Placement Testing Chapter 5: Deliverability: Mastering the Inbox 01:54:29 - The Secrets of Perfect Deliverability 01:58:33 - Email Warmup: Your Defense Against Spam 02:17:28 - How to Know if You're Landing in Spam 02:20:31 - Using Glock Apps for Advanced Spam Testing 02:28:26 - The Recovery Protocol: How to Fix a Spam Problem Part 3: Execution & Optimization Chapter 6: List Building 02:40:51 - The Art of Building a High-Quality Lead List 02:44:13 - Who Responds to Cold Emails (And Who Doesn't) 02:51:44 - Where to Find Your Leads: Databases vs. Scraping 02:58:24 - The Apollo Scraping Hack (Save 80% on Leads) 03:04:08 - How to Use B2B Database Filters the Right Way 03:23:12 - Live List Building Walkthrough in Apollo Chapter 7: List Cleaning & Qualification 03:32:16 - List Cleaning: Your Shield Against Blacklists 03:34:31 - Layer 1: Standard Email Verification 03:38:47 - Layer 2: Catch-All Verification 03:43:52 - Layer 3: AI Lead Qualification Chapter 8: The Offer 03:48:31 - Crafting an Irresistible Offer 03:52:10 - Strategies for Boring & Competitive Offers 03:58:36 - The Evolution: From Lead Magnets to Reverse Lead Magnets Chapter 9: Copywriting 04:06:14 - The "Triple Tap" Copywriting Framework 04:22:42 - Spintax: Your Deliverability Best Friend 04:26:42 - Crafting the Perfect Email Sequence 04:33:03 - How to A/B Split Test Like a Pro 04:39:39 - Spam Words, Unsubscribe Links & The Law 04:47:25 - Live Campaign Setup in Instantly Chapter 10: System Management 05:12:55 - Managing Your Live Cold Email Machine 05:16:23 - Speed to Lead: How to Manage Replies 05:31:27 - Using a CRM & The Cold-to-Warm Handoff 05:41:35 - How to Recycle Lead Lists for a Small TAM 05:44:56 - Analyzing Data & Choosing Winners Part 4: Advanced Strategies & The Future Chapter 11: Scaling Your Machine 05:46:52 - How to Scale to 10,000+ Emails Per Day 05:47:55 - The Master Equation for Scaling 05:50:58 - Measuring ROI with UTM Tracking 05:56:41 - Building Your Management Team & SOPs Chapter 12: Advanced & Omnichannel Outreach 05:59:44 - Part I: AI Personalization with Clay 06:22:38 - Part II: Automated Signal-Based Workflows 06:39:05 - Part III: AI Reply Automation (The "Reply.AI" System) 06:52:47 - Part IV: Omnichannel Outreach (Ads & Voicemail) Chapter 13: The Future of Cold Email & Conclusion 07:06:15 - The Future of Cold Email (2025-2030) 07:11:15 - My 2030 Predictions & How to Prepare 07:15:21 - Final Words & Get Your Resources

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