GEO Masterclass with LLMRef Founder James Berry (Generative Engine Optimization)

Video Description

Start tracking your AI visibility: https://llmrefs.com/?ref=patrick Book a call with Patrick: https://calendly.com/patrickriceco/strategy-call James Berry's linkedin https://www.linkedin.com/in/james-berry-2a58a4167/ In this podcast, I sit down with James Berry, CEO & Founder at LLMrefs – AI SEO Keyword Tracker for Generative Search. We discuss the evolution of GEO (Generative Engine Optimization), how brands can position themselves in AI search, and the role of LLMrefs in shaping the future of AI-driven SEO. James shares insights into GPT models, the differences between GPT-4 and GPT-5, personalization issues, prompting strategies, and how businesses can get mentioned inside LLMs. He also explains how LLMref works, the future of GEO, citation strategies, and best practices for ranking your brand in AI-generated answers. Get Semrush Now - https://semrush.sjv.io/nX1qPM Who Is Patrick? https://www.linkedin.com/in/patrick-s-rice/ https://www.facebook.com/patrick.rice.507679/ https://patrickriceco.com/ https://patrickriceco.com/ Get a free SEO analysis from Patrick: https://patrickriceco.com/analysis/ 📌 Timestamps: 00:00 - Quality Difference Between Paid GPT Vs Free Version of GPT 01:43 - Hype Around Gpt 5 / Issues Around GPT 5 02:42 - Difference Between GPT 5 Search Vs GPT 4 03:12 - Personality Difference Between GPT 5 and GPT 4 06:29 - Issue in Personalizing Your Default Model in GPT 07:47 - GPT 5 Require More Prompting 09:34 - How Good GPT 5 at Writing 10:52 - Introduction About James GEO Tool LLMREF 11:23 - GEO Early Tools Market / GEO Industry 14:03 - Profound Tool 15:05 - Difference Between LLMref And Other Tools 17:49 - What LLMref Does 18:56 - How LLMref Work 19:50 - What LLMs look in Brand to Rank in AI 21:14 - Best Citation Strategy for GEO 23:10 - James Opinion on GEO Strategy in General 25:21 - What is Best GEO Strategy / What SEO Strategy Work Most in Getting Mentioned in AI 26:03 - How Does LLM Works 28:30 - Search Function / Getting into Context Window by Search Grounding in LLM 29:00 - How ChatGPT Work 31:18 - Most Important Things to do be Able to rank on gpt 34:27 - Extension & Bookmarklet That Help you see what gpt searching on search engine 35:29 - Why Getting Metion is Important / Bias Way of getting in llms 36:51 - Spam Detection In LLM 38:52 - Other Case of Getting Metion in LLM if It Didn't Do any Search 44:30 - AI Crawler Training Data Update 48:09 - How to get into ai modals training data 49:17 - Best AI Benchmark tools 50:03 - How to Participate in reddit / how to mention your brand in subreddit 54:45 - GEO Evolution 58:01 - Black hat in GEO / spam tactic in geo 01:01:10 - GEO Future If you’re curious about **how AI search engines rank brands, how to optimize for GEO, and how LLMrefs is changing the future of generative SEO**, this masterclass is a must-watch. #chatgpt GEO #AISEO #LLMrefs #GenerativeSearch #GPT5