Grapes of Glory | How Nashik's Tiny Farmers Created a ₹2000 Cr Export Giant

Video Description

Check out Odoo: https://www.odoo.com/r/YUYv How did a group of debt-ridden small farmers from Nashik, Maharashtra, turn their failing grape crops into a ₹2,000 crore export empire that supplies supermarkets across Europe? This is the incredible yet true story of Sahyadri Farms – India’s largest fruit & vegetable farmer-owned company, often called “The Amul of Grapes.” In the mid of 2000s, hundreds of Nashik farmers were gripped by losses. Instead of giving up, 700 farmers (now over 21,000) pooled their land, dreams, and courage to form a company that they themselves own and run. Today, Sahyadri Farms is a fully integrated giant – from ultra-modern packhouses and cold chains to its own R&D labs– all 100% owned by the farmers. In this documentary you’ll discover: - How they cracked the tough European retail markets - The emotional journey from almost giving up to exporting ₹2,000 crore - How every farmer went from earning about ₹100,000 a year to becoming a shareholder in a horticulture giant - The collective model that’s inspiring a new agricultural revolution in India This is more than a success story. It’s proof that when Indian farmers unite, they don’t just survive – they can dominate the world. This is an underdog story of beating impossible odds. Read a more detailed text version of the story here: https://theplate.in/how-a-nashik-company-owned-and-run-by-small-farmers-turned-into-a-rs-800cr-export-giant/ We help you understand India from farm to plate. Visit https://ThePlate.in for more. Instagram: https://www.instagram.com/theplateindia/ The Plate on X: https://X.com/thePlateIndia For ads, collaborations and brand partnerships: +919000544675 Thanks to Zero1 Media Network (https://zero1byzerodha.com) for supporting this video. Chapters 00:00 - The gift of Sahyadri 02:41 - Farmer's despair 05:06 - Failed experiments 08:42 - Nashik's grapes of glory 09:54 - The export miracle 11:43 - The power of collectivization 13:28 - The taste of success 15:06 - How does an FPO work 17:05 - From the fields of Nashik to Europe markets 18:01 - Can farmers unite? 19:48 - Learning from Amul 21:09 - Crorepati farmers 22:38 - The Lord of Sahyadri Credits Producer/Presenter: TR Vivek Camera: Fehmi Mohammed Editing: Pranay Gawankar Music and Vocals: Deepak Paramashivan Keyboard sequencing: Sagishnu Xavier Motion Graphics: Harsh More Camera Assistant: Aseem Damudi