GSTAAD GUY: INSIDE THE MINDS OF THE ULTRA-RICH

Video Description

Gstaad Guy is a creator I’ve followed for a few years, the anonymous creator who lifts the lid on the 0.01%. He gained fame for impersonating and poking fun at the lavish lifestyle of the ultra-wealthy in luxury ski resorts like Gstaad, created an alter ego, Cousin Colton, to represent the "new money" crowd The fascinating thing about Gstaad guy is that despite satirising the ultra-wealthy, poking fun at their absurdity, he is loved by billionaires, with a huge concentration of them among his following. I was absolutely fascinated to have him in the studio to find out more… We cover: -The madness of Gstaad, the secret billionaire hide out in Switzerland -The inspiration behind the character of Constantine -Why we’re obsessed with wealth -The issues wealthy parents instil in their kids -How we find happiness and dealing with failure -How he ended up working with luxury brands like Loro Piana and Audemars Pigue This conversation really opened my eyes to how some people live, but how ultimately, regardless of money, we’re all find happiness in connection with others. And I’m also releasing a book, ‘Boys Don’t Cry’ which you can pre-order here: https://boysdontcry.co.uk If you enjoyed the show, you can also follow us: Instagram- www.instagram.com/greatcompanypodcast TikTok - www.tiktok.com/@greatcompanypodcast And if you've got thoughts, questions and comments, you can email us at: [email protected] 00:00 Trailer 02:33 Introducing Gstaad Guy 04:01 Who is Gstaad Guy? 06:43 The obsession with excellence 07:04 The voice of GEN-Z 08:02 How Gstaad Guy creates these characters 13:22 The cheapest thing you can get in Gstaad 15:06 Going viral 16:41 Poking fun at rich people and bullying up 20:16 £28,000 on pizza 20:46 Why are we obsessed with wealth? 21:44 Money doesn't buy happiness but the lack of it buys stress anxiety and difficulty 23:16 Spending a lot of money is ridiculous 23:55 People have access to shocking amounts of money 24:44 What makes Gstaad Guy happy? 28:40 Mismatch of reality and expectation 29:44 Can money make you happy? 31:03 What was Gstaad Guy’s first hustle? 32:42 The obsession on being an entrepreneur 33:10 Going bankrupt 33:21 The teaching of failure 34:29 Having parents as a safety net 35:22 Leaving your safety net to do content 36:40 Working at Apple 40:40 Gstaad Guy's first merch 42:28 Short term success isn't your long-term goal 44:14 Starting Poubel jewellery business 44:25 Working with expensive brands 46:56 What’s next? 49:22 Final eight questions - THE CREDITS Exec Producer: Jemima Rathbone Producer: Helen Burke Assistant Producer: Rhoda Abrokwa Video: Jake Ji Audio: Rafi Amsili Social Media: Laura Coughlan - Great Company is an original podcast from JamPot