He Was Just an Assistant... Now He Runs IKEA's Empire

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#podcast #jakehumphrey #founderstories #businesspodcast Subscribe now and join the RWIH community! https://www.youtube.com/channel/UC2vm00HRiRiNnJao43Ks-Zw?sub_cofirmation=1 What happens when a supply chain expert is handed the keys to one of the world’s most iconic brands? For Jesper Brodin, it meant hitting the road, literally, to understand the heartbeat of IKEA from the ground up. In this episode, Jesper shares the behind-the-scenes decisions that helped steer IKEA through a digital revolution, a global pandemic, and a bold sustainability mission. From the lessons he learned from IKEA’s legendary founder to the surprising power of a “banana card,” it’s a story of humility, reinvention, and leading with purpose. It’s a playbook for navigating change, by listening, evolving, and never losing sight of what really matters. 00:00 The Tokyo Apartment 04:21 Being Invisible to Customers 05:21 The Digital Bet 06:14 Pandemic Acceleration 09:01 Failure & Self-Doubt 16:11 Sustainability Changes Everything 20:08 Lessons From the Founder 26:02 Fear & Responsibility 30:34 Thinking 200 Years Ahead 36:48 The Banana Card 45:33 The IKEA Product Philosophy 51:04 Final Advice IFS - award-winning Asset & Service Management software 👉 Reimagine your operations at https://hppod.co/ifsai" Step inside the moments that shaped the world’s biggest brands in The Room Where It Happened, a brand-new podcast hosted by Jake Humphrey. Each episode sees the guest take us back inside a room and a moment that changed the course of their careers. With unprecedented insight on the pivotal decisions, unexpected turns, and behind-the-scenes moments that propelled companies to global recognition - and the lessons learned along the way from the people who were right in the middle of it all. The Room Where It Happened is your front-row seat to the conversations that shaped history, offering a rare glimpse into the defining moments of top entrepreneurs and industry leaders.