Head of INSTAGRAM reveals secrets to GROWING in 2026

Video Description

🚨 This is THE Instagram interview creators have been waiting for! 🚨 I sat down with the Head of Instagram, Adam Mosseri, to ask the BIG questions: 👉 Is the algorithm killing your reach? 👉 Are shadowbans real? 👉 What actually matters for growth in 2025? No fluff. Just real, unfiltered answers straight from the source. We dive into the future of Reels, SEO, original content, hashtags (yes, we went there), and what creators MUST know to stay ahead. If you’ve been feeling frustrated with views or confused about what’s working on IG — don’t miss this one. Follow Adam Mosseri on Instagram 👉 https://www.instagram.com/mosseri 🎯 Check out InstaClubHub!! For $7! Plus Ultimate B-Roll Bundle 👉 https://instaclubhub.com/flash-sale-7/ ------------------------------------------------------------------ 🚀 Try InstaClubHub for ONLY $7! ➜ https://instaclubhub.com/flash-sale-7/ ▶ Be sure to check out the Build Your Tribe Playlist for other great episodes ➜ https://www.chalene.com/byt 🔗 Let’s Connect! Chalene Instagram: ➜ https://www.instagram.com/chalenejohnson TikTok: ➜ https://www.tiktok.com/discover/chaleneofficial Brock Instagram: ➜ https://www.instagram.com/brock11johnson/?hl=en TikTok: ➜ https://www.tiktok.com/@brock11johnson/video/7115837515713547566 00:00 - Interview Intro & Creator-Focused Purpose 00:59 - Why Adam Mosseri Chose to Be Public as Head of Instagram 03:03 - Top 3 Instagram Priorities for Creators in 2025 05:08 - Why Instagram Prioritized Unconnected Reach 06:44 - Recommendations Saved the Feed (Business & Creator Win) 08:01 - Algorithm Updates Happen Daily (But Subtle) 09:17 - Don’t Overreact to One Post—Look for Patterns 09:49 - DM Automation: Is It Still Allowed? 11:05 - Instagram’s Future as a Search Engine & SEO Plans 12:06 - Improving Content-Based Search (Finally!) 13:00 - Why Comments Are Key to Search Context (Coming Soon) 15:01 - Caption, Audio, Comments, and Image Analysis Explained 16:17 - What the Algorithm Values Most: Caption Still Reigns 16:46 - Most Important Metrics: Shares, Watch Time & Likes 18:07 - Watch Time vs. Watch Rate: What Instagram Tracks 19:26 - Why Instagram Isn’t Optimizing for Time Alone 21:14 - Why Hashtags Don’t Increase Reach Anymore 23:00 - Will Hashtags Be Removed Completely? 24:44 - Do Banned Hashtags Hurt Your Post? (And What Happens) 25:57 - Does Offensive or Aggressive Language Lower Reach? 27:36 - Shadowbanning vs. Recommendation Guidelines 28:46 - Long Breaks Hurt Reach? The Truth About Algorithm Memory 31:39 - Does What You Consume Affect What You Post? 32:45 - Does Pre-Post Activity Help? (Post & Ghost Confirmed) 34:28 - New Features: Why Instagram Isn’t Prioritizing Live Right Now