How 'Diary Of A CEO' Gets Made: Steven Bartlett Goes Behind The Scenes At FlightStory

Video Description

In 2023, Steven Bartlett partnered with podcast industry vets Georgie Holt and Christiana Brenton to launch a studio called FlightStory. Today, they produce five podcasts (including Diary Of A CEO) and are building commercial franchises around each host—spanning book deals, speaking engagements, investment opportunities, and products. Read the full story on Forbes: https://www.forbes.com/sites/alexyork/2025/04/19/why-the-diary-of-a-ceo-founder-turned-down-a-100m-deal-to-build-a-podcast-empire/ 00:00 – Welcome to Flight Story Studios 00:27 – Custom Sets for Each Show 00:52 – Vision for a Futuristic, Interactive Office 02:04 – Why a 25-Foot Rocket Is Key to the Brand 02:51 – Inside the Editing and Experimentation Floor 03:35 – The “Experimenter of the Week” Trophy 04:39 – Honoring Jamal Edwards’ Legacy 05:29 – Behind the Scenes with Steven’s Personal Team 06:18 – Investing in Energy, Not Just Ideas 07:21 – Meet the Ukrainian Founder Joining the Team 08:28 – Why Community Still Matters in the Workplace Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.