How I Raised $650 Million For My Food-Saving Start-Up | Founder Effect

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James Rogers, founder of Apeel Sciences, learned that one of the main causes of global hunger isn’t that we as a species aren’t capable of growing enough food, it’s that so much of it goes bad before it can be consumed. The reason food goes bad is fairly simple: Oxygen comes in, water goes out. If he could find a way to stretch that out, he might be able to make a dent in global hunger. James thought, if we could slow the process of steel from oxidizing, why couldn’t we do the same for a ripe avocado? Here’s how Apeel became a $2 billion start-up looking to end world hunger. Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money. Connect with CNBC Make It. Online Get the latest updates: https://www.cnbc.com/make-it Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt #CNBC #CNBCMakeIt #foundereffect How I Raised $650 Million For My Food-Saving Start-Up | Founder Effect