How inclusive is Korean make-up? What in the World podcast, BBC World Service

Video Description

Finding the right shade of make-up can be a struggle, especially if you have really fair or dark skin. Click here to subscribe to our channel 👉🏽 https://bbc.in/3VyyriM But things are changing. Some brands, including Korean ones, are looking at their shade ranges and making them more inclusive. Soo Min Kim, a BBC reporter, takes us through the K-beauty industry and what’s changing. We also hear from two beauty influencers - May Akhtar (@maytahmi) and Oceanne Comtois (@oceannec_). Have they seen much change and could K-beauty be what the market needs? Gloria Achieng is a BBC reporter in Kenya - how popular are products there? And Adam Triantis from Dcypher walks us through why brands having a huge shade range can be hard logistically and whether AI could help. 00:00 Intro 00:45 Undertones and overtones 01:30 How does colour matching work? 02:09 Oceanne Comtois 02:50 May Akhtar 04:10 Why don’t all brands ranges? 05:26 What is K-beauty like? 06:53 Why is it so popular? 07:53 How big is it? 09:07 Korean products in Kenya 10:08 How are K-beauty products changing? 12:09 Is K-beauty what the market needs? 13:17 AI in colour-matching Watch more episodes from What in the World here 👉🏽 https://www.youtube.com/playlist?list=PLz_B0PFGIn4eMOlGZclzdcHmv7s8BFQE6 Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Benita Barden Video Journalist: Baldeep Chahal Editor: Verity Wilde ---------------- This is the official BBC World Service YouTube channel. If you like what we do, you can also find us here: Instagram 👉🏽 https://www.instagram.com/bbcworldservice Twitter 👉🏽 https://twitter.com/bbcworldservice Facebook 👉🏽 https://facebook.com/bbcworldservice BBC World Service website 👉🏽 https://www.bbc.co.uk/worldserviceradio Thanks for watching and subscribing! #makeup #kbeauty #korea #BBCWorldService #WorldService