How Salehe Bembury Went from Payless to Versace to Birthing His Own Brand | IDEA GENERATION

Video Description

Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Designer and creative Salehe Bembury takes us on a journey from his childhood growing up in Manhattan, to an invaluable degree in industrial design, to working with some of the biggest names in fashion... before breaking off to make a name of his own. This week we see how Bembury is able to tightrope-walk the line of convention to take his art to new heights. By day, Bembury can dip into his traditional bag, and cold-call someone on LinkedIn. But by night, the rule book gets tossed, and Bembury can take the ordinary - a Cuban link chain, for example - and turn it into something extraordinary. Follow along as Bembury lays out the blueprint for his career, and takes us all the way from his first sketch to his thriving personal brand, Spunge. Subscribe to IDEA GENERATION for new episodes every Wednesday at 12pm EST: https://bit.ly/3lvY3wn Act I 0:00 - 1:16 Intro 1:17 - 3:22 Early childhood and high school 3:23 - 5:44 Going to college for industrial design  5:45 - 7:13 First jobs at Payless, Fortune Footwear 7:14 - 10:02 Working at DD172 and Dame Dash Act II 10:03 - 12:14 Meeting Nike's Jeff Henderson 12:15 - 13:31 Creating the LunarGrand with Cole Haan 13:32 - 15:59 Working with Jon Buscemi  16:00 - 20:49 Joining Yeezy and working with Kanye Act III 20:50 - 24:47 Reaching out to Versace on LinkedIn, building the sneaker division  24:48 - 26:49 Designing the cuban link shoe, 2 Chainz connection 26:50 - 29:29 Building online brand, more success at Versace   29:30 - Spunge, Crocs, collabs, and beyond  Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Salehe Bembury Musical Director: A-Trak Animations by: Sang Bleu / IDEA GENERATION Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek Producer: Adam Fleischer Creative Director + Editor: Kyle Gaughan Produced by: Stadium Director: Roxanna Dunlop Producer: Katie Thierwechter Line Producer: Hannah Horton DP: Alyssa Brocato Cam Ops: Jen Pawlowski, Jose Mendoza & Raegan Frazier Gaffer: Emma Forthofer Sound: Joe Costner MUA: Deena Sennie PA: Mike Mentor Photography: Sandy Rivera Special thanks to: Joshua Seidman Shot on: Canon Check out more from IDEA GENERATION here: IG: @ideageneration TW: https://twitter.com/ideageneration FB: https://bit.ly/3FMfbpM Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Check out more from Shopify here: https://twitter.com/Shopify https://www.instagram.com/shopify/ https://www.facebook.com/shopify/