How to Build a Brand from Scratch in 2022, Plus the #1 Mistake You Might Be Making With Your Brand

About

About Philip... With over 25 years of experience as a creative executive in strategic branding and graphic design, Philip has worked for some of the world's most successful global retailers, consumer products companies and branding firms. He brings to his clients and followers a unique blend of expertise gained from leading creative teams from both the client-side and agency-side perspectives. As the Owner of Verhaal Brand Design, a branding consultancy in New Jersey, Philip’s agency specializes in brand strategy, graphic design and marketing for an international roster of clients. Previously, Philip served as VP of Design for Global Snacks at PepsiCo, VP of Design at Old Navy and Executive Creative Director at the iconic branding firm Landor Associates. Past clients include Pepsico, P&G, Kraft Foods, Merck, Petsmart, Safeway, Chevron, Levi's Strauss & Co., Microsoft, Campbell’s and Johnson & Johnson among dozens of others.