How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

Video Description

Alicia Yoon, founder of Peach & Lily, reveals how she built a $100M K-beauty brand from scratch without venture capital. In this exclusive Foundr Podcast interview, you’ll learn the exact steps she took to break into major retailers like Ulta and Walmart, introduce viral skincare trends like “glass skin” and snail mucin to the Western market, and scale Peach & Lily into one of the most trusted beauty brands in the world. Whether you’re an aspiring eCommerce founder or a mid-stage entrepreneur looking to grow sustainably, this interview is packed with proven strategies and insights on branding, product development, retail expansion, and disciplined growth. What you’ll learn from this interview: • How Alicia turned her personal struggle with eczema into a $100M brand • The bootstrapping strategies she used to survive with just $7 in her bank account • Why she rejected VC funding and scaled Peach & Lily sustainably • The disciplined growth framework that kept the business profitable • How to identify market gaps and launch products that truly resonate • The strategy behind breaking into retailers like Ulta, Walmart, and CVS • Why longevity beats virality in brand-building and how to stay consumer-focused By the end of this interview, you’ll walk away with a blueprint for building a resilient, founder-led brand that consumers trust, retailers want, and competitors can’t copy—so you can apply the same principles to accelerate your own eCommerce journey. SAVE 50% ON OMNISEND FOR 3 MONTHS Get 50% off your first 3 months of email and SMS marketing with Omnisend with the code FOUNDR50. Just head to https://your.omnisend.com/foundr to get started. HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → https://www.foundr.com/startdollartrial PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → https://foundr.com/pages/coaching-start-application → Already have a store? Apply here → https://foundr.com/pages/coaching-growth-application CONNECT WITH NATHAN CHAN Instagram → https://www.instagram.com/nathanchan LinkedIn → https://www.linkedin.com/in/nathanhchan/ CONNECT WITH ALICIA YOON Website → https://www.peachandlily.com Instagram → https://www.instagram.com/peachandlily Alicia’s Instagram → https://www.instagram.com/aliciayoon212 TIMECODES 00:00 - Intro 01:18 - Growing Up With Eczema & Discovering K-Beauty 04:03 - Why She Left Wall Street to Start Peach & Lily 07:25 - Building a Brand Without Venture Capital 10:14 - How She Introduced K-Beauty to the U.S. Market 13:42 - Overcoming Early Challenges & Skeptics 17:01 - Her Philosophy on Customer Experience & Product Quality 20:19 - The Breakthrough Moment That Put Peach & Lily on the Map 23:56 - Building Trust Through Education & Transparency 27:43 - Expanding the Brand While Staying True to the Mission 31:12 - Lessons in Leadership, Grit & Adaptability 34:28 - How She Balances Growth With Self-Care 37:40 - Alicia’s Advice for First-Time Founders 40:02 - Closing Thoughts & Key Takeaways FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → https://bit.ly/2uyvzdt Website → https://www.foundr.com Instagram → https://www.instagram.com/foundr/ Facebook → https://www.facebook.com/foundr Twitter → https://www.twitter.com/foundr LinkedIn → https://www.linkedin.com/company/foundr/ Podcast → https://www.foundr.com/podcast