How to Build a Social Media Marketing Agency in 2025
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Today we're sharing how to start a social media marketing agency with Diego of Argo Media! Get step-by-step social media management support and start your own marketing agency in the Social Media Management Accelerator: https://www.latashajames.com/smma Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=youtube&utm_medium=influencer&utm_campaign=20250919_latasha-james_sign-up_en&utm_content=video&utm_term=q3 Connect with Diego here: Instagram - https://www.instagram.com/argomedia.dmv/ Website - https://www.argomedia.io/ 00:00 – Intro 01:37 – How Diego Got Started in Social Media Management 03:06 – The Leap to Full-Time Agency Owner 05:27 – Metricool (ad) 06:54 – Finding a Business Partner & Avoiding Burnout 08:57 – Services & Pricing 10:02 – Breaking into the Real Estate Niche 11:28 – Scaling Through Word of Mouth 11:54 – Biggest Month Ever: 21 Clients, 170 Reels 13:31 – The Need for Better Project Management 16:12 – Effective Real Estate Content 18:20 – Where Do Clients Come From? Website, Google, and Referrals 20:37 – How Diego Prices Video Packages 22:11 – How Results Are Tracked & Communicated to Clients 25:29 – Managing Client Expectations 27:20 – How to Know When to Pivot Your Content Strategy 31:19 – Storytelling & Viral Content in Real Estate 32:00 – Facebook, YouTube, and Multi-Platform Distribution 32:45 – Communicating Scope of Social Media Management 33:12 – Repurposing Content Across Platforms 34:38 – Team Organization & Project Management Tools 38:12 – Goals for the Future 39:18 – Advice for New Social Media Managers & Freelancers 40:30 – Where to Find Diego & Closing Thoughts Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/ FREE social media manager starter kit: https://bit.ly/thesmmstarterkit The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! https://courses.latashajames.com/courses/smmtoolbox The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! https://courses.latashajames.com/courses/ajourneysocial find me here! » podcast: the freelance friday podcast http://bit.ly/freelancefridaypodcast » instagram: @thelatashajames http://instagram.com/thelatashajames » twitter: @thelatashajames http://twitter.com/thelatashajames » tiktok: @thelatashajames http://tiktok.com/@thelatashajames my business email: [email protected] SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: https://goo.gl/3Klxj9 Disclaimers: This video is not sponsored. You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome. #SocialMediaManager #Freelancer #Entrepreneur
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