How to Build a Viral Beauty Brand Beloved by Celebrities and Sephora

Video Description

Why Every Sephora Store Wants Tower 28 Beauty Products ► Free Shopify Trial: https://utm.io/yt_podcast_trial ► SUBSCRIBE to our channel: https://utm.io/uhw53 ► The Best Of Business Advice Of 2025 https://utm.io/ujbtm Have you ever dreamed of makeup that not only looks stunning but also feels incredible on your skin? Dive into the inspiring journey of Amy Liu, the visionary founder of Tower 28 Beauty. With over two decades of experience in the beauty industry and a personal battle with eczema, Amy dared to defy the odds and say, "enough is enough." 🔥 In just five short years, Amy has transformed Tower 28 into a multi-million-dollar sensation, reshaping the beauty landscape with products that are clean, luxurious, and perfect for sensitive skin. These are makeup essentials that giants said couldn't be done, yet she delivered, blending quality with exceptional value. But that's not all—celebrities like Hailey Bieber have discovered Tower 28 organically and become fans of the brand's innovative products that truly deliver on their promises. Join us to uncover Amy's secrets to building an inclusive beauty brand that not only graces the shelves of Sephora but also captures the hearts of millions on social media with its viral appeal. 👉 Don't miss out on this exclusive inside look at how Tower 28 is setting a new standard in beauty and winning over Hollywood's elite. Hit play to get inspired, learn from an industry trailblazer, and see how you too can embrace beauty that truly cares. 💄✨ ►Want to try out Tower 28 Beauty's viral beauty products? Check out their store: https://utm.io/tower28 ____________________________________________________________ Here’s what we will cover in this interview: 0:00 Intro 2:17 The importance of building up your industry experience 6:42 How to identify and validate the gap in the market 9:27 Steps for creating clean products for sensitive skin 14:30 A Historic National Eczema Association Certification and partnership 18:13 Find the perfect manufacturing partners 21:25 The best fundraising advice and strategies 27:46 Team building techniques that create a positive culture 30:12 The key to successful community building 34:50 The iconic SOS Spray that broke the internet 37:24 Going viral with Haliey Bieber 38:00 Social media strategies that convert 41:08 The advantages of starting a business in your 40’s #shopify #shopifymasters #shopifypodcast