How to Optimize Email Design for Dark Mode | Make Reading on Digital Devices Easier

Flowium - eCommerce Email Marketing β€’ April 1, 2021
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Flowium - eCommerce Email Marketing

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How to Optimize Dark Mode | Make Reading on Digital Devices Easier In this video, Marcy Chu, our senior designer, is going to be sharing what is dark mode for email design and how to optimize dark mode for your email marketing campaigns. Sometimes, people can find it very hard to read normal black on white text at night time, especially on a phone. πŸ’Ž Free Email Marketing Audit: https://flowium.co/3ZBmRF6 Sometimes, the photos and logos included in your emails can disappear but when in dark mode email design, they appear and stand out very clearly. It is important that emails are optimized correctly, so the potential client is getting all the necessary information. Marcy will be explaining the best colors for your text and background, so they stand out and pop. Also, the text and image sizes to use, to make sure everything fits and is easy to read. It is important to test how your emails will look on a variety of email service providers, Google, Outlook, Yahoo and more, not only the email but also how it will look on a mobile, laptop and pc. πŸ’Ž You can check your emails here: Litmus - https://www.litmus.com/ Email on Acid - https://www.emailonacid.com/ πŸ’Ž Subscribe Here: https://www.youtube.com/c/Flowiumm?sub_confirmation=1 TIMESTAMPS: 0:00 - How to optimize dark mode 0:31 - Benefits of dark mode 3:48 - 5 tips on how to fix the problems -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- Recommended Playlists: πŸ’Ž Latest Uploads - https://www.youtube.com/watch?v=v-evtZPQR5A&list=UUwEqtZC2XXySTH1ln1PC5wQ&index=2 πŸ’Ž Effective eCommerce Strategies for Your Business - https://www.youtube.com/watch?v=YyVJVPbgniA&list=PL8UreXHK3E6z7YatTKLI7ArnWwGcdaFm0 πŸ’Ž 10 most asked questions in email marketing - https://www.youtube.com/watch?v=OBa191FTWBU&list=PL8UreXHK3E6zN5J_fA5pIU2ik5gDiWAz- πŸ’Ž Klaviyo 101 - https://www.youtube.com/watch?v=M8ICyf5oD2c&list=PL8UreXHK3E6yrmslBUCJHozM9Rwnq8Hof πŸ’Ž Productivity - https://www.youtube.com/watch?v=iVA6uW7CZUI&list=PL8UreXHK3E6yKL8ZOYMz0hhsuax6HTLAg πŸ’Ž Klaviyo Integrations - https://www.youtube.com/watch?v=TJDdDg5tzyo&list=PL8UreXHK3E6wc8ZIKBCfgKt_rCKNLUE14 #EmailMarketing #EmailWriting #Text #Fonts #Colors #Logos #DarkMode #DarkModeOptimization #EmailOptimization

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