How to Perform a SWOT Analysis - Strength, Weakness, Opportunity, Threat

Video Description

SWOT Analysis is a widely used business analysis technique to analyze the current state (situation analysis) and optimize the organization's competitive advantage. The SWOT Analysis technique is an analysis of the organization's strengths (S), weaknesses (W), opportunities (O), and threats (T). During the analysis, consideration is given to both internal and external factors that impact the organization. From a business analysis perspective, the power of this strategic technique is realized when the quadrants are mapped to goals and objectives that are executed in the form of projects and other change initiatives. This is known as TOWS. In this video, I'll be giving a tutorial on how to perform a SWOT analysis as well as how business analysts can USE it once the analysis is complete! We will also take a look at a case study of Apple Inc. based on some recent data! When to use a Strength, Weakness, Opportunity, Threat (SWOT) Analysis? - When analyzing the organization's current state - When seeking to understand the organization, products, or stakeholders - When seeking to better understand the organization’s customer base - When considering entering a new market or exiting a current market - When exploring or considering new projects or initiatives - When performing strategic planning and analysis - When assessing the value of a potential solution - When selecting from multiple solution options - When performing competitive benchmarking More on the PESTLE Analysis: https://youtu.be/N2mV4fL6mqs SUBSCRIBE for more high-value business analysis content: https://www.youtube.com/channel/UC0MgfX0-FkINpUaKFUbGRnw?sub_confirmation=1 For Business Analysis TEMPLATES, check out our BA Templates and Elicitation Questions Package here: https://the-business-analysis-doctor-self-paced-learning.thinkific.com/courses/business-analysis-template-package For more business analysis resources, check out our website here: https://thebadoc.com/ For IIBA Certification resources, check out our courses here: https://the-business-analysis-doctor-self-paced-learning.thinkific.com/collections #swot #swotanalysis #apple #appleinc #strategicplanning #businessanalysis #businessanalyst #tutorial #howto #towsanalysis #tows #casestudy Not How to Perform a SWOT Analysis, but Analysis - What is SWOT? Definition, Examples and How to Do a SWOT Analysis, but How to Use SWOT Analysis, but with Business strategy - SWOT analysis, and SWOT Analysis | Definition, Examples, Process, and Uses, but with How to Perform a SWOT Analysis - Project Management Training, but SWOT Analysis Explained Correctly, and SWOT Analysis - Explanation and Tips - Simplest Explanation Ever, but not Silicon Valley Season 2 - Jared Dunn explains what is SWOT Analysis to the team, and with Introduction to the SWOT Analysis: The Art of Conducting a Situational Analysis, Not TOWS Analysis - SWOT analysis with actions, but TOWS Analysis - SWOT analysis with actions, and with Strategic Planning: SWOT & TOWS Analysis, but with TOWS - An Introduction