How To Start A SaaS Company in 2024

About

Helping B2B AI and SaaS Founders scale to $10M+ ARR (and beyond) using the Unstoppable GTM Framework. New videos every Sunday. Hi, I’m TK. I’m the Founder of the Unstoppable GTM Program. I help Founders go from an undefined GTM strategy, or the one you have now, and transform it into a well defined and scalable GTM strategy. In a world where software is easier than ever to build, I believe Distribution and a Scalable GTM Strategy is the ultimate moat. At my last startup (ToutApp), I raised from the best VC firms in the world (a16z, JSV, Founder Collective, Launch) and built it to a category defining business. And at Marketo (after exiting ToutApp to them), I worked with one of the best PE firms (Vista) and helped exit it for $4.75bn to Adobe. Through my journey as a Founder, I've learned how to start, scale, and exit software businesses. This is why I've taken everything I've learned and distilled it down into actionable strategies that I teach on this YouTube channel.