How to Uncover What Customers Want

About

I'm on a mission to help early-stage founders systematically build repeatable and scalable business models before running out of resources. I'm the author of two best-selling books (Running Lean and Scaling Lean) and the creator of the 1-page business modeling tool, Lean Canvas, used by millions of founders worldwide. On this channel, I share systematic strategies and tactics for starting and growing a business using lean principles.