How We Make Money From Facebook (Ep. 335)

Video Description

Let’s face it. Google is probably never going to be the same easy traffic source it has always been. You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to. So the question a lot of people are asking now is: What now? 😳 While nothing is a 1:1 replacement to Google search, in this week’s episode, we’re going to be talking about ONE of the things WE are doing to diversify away from Google traffic: Meta ads. We’ll show you exactly how we plan and build a funnel, how we angle our ads, how we target them, how much money you should spend, and a ton more practical details for those of you who are interested in taking action. We’ll also talk about why we think it’s one of the safest ways to go for traffic and a bunch of other high level debates for those of you who are still on the fence. ____________________________________________ A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence. https://search-intelligence.co.uk/ ____________________________________________ Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/@AuthorityHackerPodcast Or visit our podcast page: https://www.authorityhacker.com/podcast/ ____________________________________________ iPhone Photography School (example of good ads): https://iphonephotographyschool.com/ Circle (community platform, course hosting site): https://www.authorityhacker.com/recommends/circle-so/ Thinkific (course hosting site): https://www.authorityhacker.com/recommends/thinkific/ Teachable (course hosting site): https://www.authorityhacker.com/recommends/teachable/ GeneratePress: https://www.authorityhacker.com/recommends/generatepress/ GenerateBlocks: https://www.authorityhacker.com/recommends/generateblocks/ ActiveCampaign (personalized email marketing): https://www.authorityhacker.com/recommends/active-campaign-2/ Canva (tool to create attractive ads): https://www.authorityhacker.com/recommends/canva/ ____________________________________________ Related Episodes You Might Like March Core Update Analysis with Lily Ray (Ep. 334): https://youtu.be/8DYqLUl9nNA Ultimate New Facebook Strategy (Ep. 325): https://youtu.be/V3ck0fAbmJY ____________________________________________ Love this episode? Here’s an easy way to leave a review - they really help us a lot: Leave us a review on Amazon: https://www.amazon.com/review/create-review/ Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789 Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498 ____________________________________________ ► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/ ► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips. ► Facebook: https://facebook.com/authorityhacker/ ► Instagram: https://instagram.com/authorityhacker ► Twitter: https://twitter.com/authorityhacker/ ► LinkedIn: https://linkedin.com/company/authorityhacker/ ____________________________________________ Looking to expand your remote team in the next year? Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you’d pay locally. Did we mention that it’s 100%-risk free? Book a call with Marketing Pros for any of your recruitment needs today: https://www.marketingpros.co/ ____________________________________________ Timestamps: 00:00 Intro 04:11 Context of the “times” 06:40 Adapting your business model 10:33 Our own example 14:18 The new social media model 16:25 Ad platforms’ evolution 19:27 Why ad platforms work so well 21:06 Our Facebook ad spending 23:05 Ad spend vs. SEO 24:25 The way we use ads 25:22 The offer 31:21 How to build an offer 32:10 Our sales page breakdown 40:34 Price points & funnel structure 45:50 Cold ad targeting 49:48 Warm ad targeting 54:14 Budgets 56:26 iOS privacy complications 59:28 Creating creatives 01:11:30 Wrap up