I asked MatPat how to grow on YouTube (40M+ Subscribers)

Jon Youshaei December 13, 2021
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MatPat has 40M+ subscribers and is one of today's smartest YouTubers after starting Film Theory, Game Theory, Food Theory and Style Theory channels. I had the opportunity to sit down with MatPat aka Matthew Patrick about creating YouTube's biggest channels, producing his highly researched videos, working alongside his wife and partner Stephanie Patrick, and more. Join 4,200+ creators in my Discord helping each other grow: https://www.discord.gg/created Subscribe for more videos ► https://bit.ly/YouTubeYoushaei Thanks Ditto Dub for dubbing our video. To get your videos dubbed and increase you views, go here: https://dittodub.com/go #MatPat #MatthewPatrick #GameTheory #GameTheorists #FilmTheorists #FoodTheorists #TheoristMedia #styletheory #stephpatrick #interview -------- TIME STAMPS: 00:00 Intro 01:08 How To Start A YouTube Channel 04:06 How MatPat Uses His Voice In Videos 05:40 Why MatPat Waited For 3M Subs to Quit Job 07:24 How Game Theory Started 08:15 Finding Work Life Balance 09:20 MatPat’s Rare Strategy For Working With Creators 10:00 Programming Your YouTube Channel 12:09 Is MatPat The Edgiest Creator on YouTube? 13:00 How MatPat Makes His Theory Videos 15:05 How to Program Your Content 17:43 YouTube Thumbnail Tips 21:31 MatPat’s Thumbnail Creation Process 23:35 3 Tips for your Call to Action 24:34 Getting Your Audience to Click 25:36 The Decreasing Importance of Subscribers 26:00 Signs of a Healthy Channel 26:35 The Strongest Call to Action 28:33 How MatPat Launched Food Theory 32:05 Working with a Partner 33:28 Hiring Advice 35:15 Inside Look at MatPat’s Team 36:35 How Much Did MatPat Make Last Year? 37:40 Is MatPat The Next Host of Jeopardy? 39:20 Why Mat Would Be A Great Host 40:10 The Stigma Around YouTubers 41:35 Changing The Conversation For Creators -------- PAST EPISODES: ► Mark Rober Full Interview: https://youtu.be/Pe7tgNflaeg ► Logan Paul Full Interview: https://youtu.be/ZNQG93EkWiI ► Jake Paul Full Interview: https://youtu.be/N1Z7qATMl40 ► Tesla Cybertruck: Why Elon Is A Better Marketer Than Steve Jobs https://youtu.be/GDt5VvgQUr8A ► Star Wars vs Harry Potter https://youtu.be/5dtVc3daLLU ► How Michael Jackson Saved Pepsi: https://youtu.be/rv2-rOKMUDA ► Taylor Swift: World's Best Marketer or Manipulator? https://youtu.be/6PdjdM5xkbQ -------- CREATOR TOOLS: ► Notion: https://bit.ly/3KwpLU0 OpusClip: https://bit.ly/3sNXpjQ(my favorite tool to organize & brainstorm new content ideas) -------- GEAR: I've scoured Amazon to test the best gear to get cinema quality on a shoestring budget... ► Microphone: https://amzn.to/2ULckY7 (best deal ever) ► Lights: https://amzn.to/2YzwaGX (lasted me 3 years and counting!) ► Tripod: https://amzn.to/2YxiHQ1 (solid and sturdy) ► Camera: https://amzn.to/30HvSAD (great value for a 4K camera) ► Backdrop: https://amzn.to/3hrV7N9 (tons of great colors) ► Backdrop Mount: https://amzn.to/37uDurg ► More recommendations on my Amazon store: www.amazon.com/shop/youshaei If you buy and have any questions on set up, feel free to comment or DM me. -------- CREATED BY: Jon Youshaei, Forbes 30 Under 30 who worked at Instagram and YouTube for past 8 years. DM @Youshaei on Instagram to say hey

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