I made 10,000 Ads, These are the Money Making Hooks

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Get 30% Off the First 3 Months with Omnisend: https://your.omnisend.com/frasercottrell Subscribe to my newsletter: https://fraggell.pro/5k5rya ✅ *Decrease Your CPA with High-Converting Ad Creatives: https://fraggell.com* If your Meta ads sound like every other AI-generated hook out there… this video is going to change everything. After overseeing $300M+ in ad spend and creating thousands of winning ad creatives for top U.S. and European DTC brands, I’ve narrowed down the 10 highest-performing hooks you can use to instantly boost your hook rate, stop the scroll, and get more conversions. In this video, I’ll break down each hook type — with real examples, performance data, and creative psychology behind why they work — so you can plug them straight into your next batch of ads. ⸻ What You’ll Learn: • The #1 mistake 99% of advertisers make when writing hooks • How to use exposé-style hooks to spark curiosity • Why wild visuals from organic TikToks outperform polished content • The secret behind the “test” hook that opens a curiosity loop • How to blur visuals to increase watch time • Why product-driven visuals (and even latex gloves 👀) perform better • How to use reaction hooks to humanize your UGC • The psychology of demographic callouts to lower CPMs • How to fake a TikTok comment response for organic authenticity • The power of stacking multiple hooks for maximum attention ⸻ 🧠 Who This Is For: • DTC brand owners running Meta ads • UGC creators and editors crafting performance creatives • Media buyers looking to improve CTR and hook rate • Anyone wanting to write ad hooks that actually sell --- Timestamps: 00:00 - Hooks Matter 00:55 - Exposing the Truth 02:29 - Wild Visual 03:58 - The Test 05:33 - The Hidden Answer 07:07 - The Product Hook 09:19 - Try Omnisend 10:37 - Reaction Hook 12:42 - Found Footage 14:34 - Demographic Hook 16:16 - TikTok Comment 17:37 - Stacked 19:22 - Work with Me =============================== 👉 Checkout my ad creative course - Perfect for anyone wanting to make better ads: https://fraggell.pro/md8bnc 👉 Create static ads in seconds with my 300+ pre-tested templates for DTC brands: https://fraggell.pro/24ZG0a 👉 Improve your creative workflow. Save ads, build briefs, and more with Foreplay: https://fraggell.pro/xF0C0K 🔗 - LinkedIn: https://www.linkedin.com/in/fraser-cottrell 📸 - Instagram: https://instagram.com/frasercottrell 🐦 - Twitter: https://twitter.com/sourfraser 📱 - TikTok: https://www.tiktok.com/@sourfraser =============================== *Who am I, and why should you listen to me?* I’m Fraser Cottrell, a seasoned expert in ad creative and video marketing. With years of experience in both production and strategy, I provide clear, actionable insights that help brands create high-performing ads. My engaging and practical content offers a fresh take on scaling brands through creative excellence. 🎯 Start creating scroll-stopping ads today! Take control of your creative process and see results like never before.