I Ranked Every Major Luxury Brand After Cutting Them Open

Video Description

I destroyed over 30 luxury bags, spent $1,000,000+, and dissected the biggest names in fashion to answer one question: Which luxury brands actually deserve your money? In this video, I rank Hermès, Louis Vuitton, Chanel, Prada, Gucci, Bottega Veneta, Loewe, YSL, Ferragamo, and Goyard using a 4-pillar modern luxury framework: craftsmanship, leather quality, exclusivity, shopping experience, and brand signal power. This is a practical look at what you’re actually paying for when you spend $2,000–$10,000 on a luxury bag, and how different brands compare beyond marketing and reputation. Which brand should I dissect next? Which specific bag should I buy? Drop your suggestion in the comments—the most upvoted one becomes my next $5,000 experiment. --- CHAPTERS/TIMESTAMPS 00:00 – The Graveyard of Luxury Million dollars spent, 30+ bags destroyed, 5 years of lessons 00:13 – I Was Judging Luxury All Wrong Why craftsmanship alone doesn’t define true luxury 00:33 – Ranking Luxury the Honest Way How I judge who deserves your money 01:00 – What Counts as “Real” Luxury? Capital L vs lowercase l luxury explained 02:18 – The 4 Pillars of Modern Luxury Experience, quality, exclusivity, and signal power 03:21 – Prada Average quality, weak exclusivity, disappointing value 04:38 – Loewe Exceptional leather, discreet branding, strong craftsmanship 05:56 – Chanel Iconic signal power, good quality, price-driven exclusivity 07:24 – Saint Laurent / YSL Overexposed logo, weak quality for the price 08:25 – Goyard Engineered exclusivity, coated canvas reality 09:53 – Hermès True craftsmanship, real scarcity, unmatched signal power 11:25 – Salvatore Ferragamo Incredible quality, fair pricing, low perceived exclusivity 12:44 – Louis Vuitton Best shopping experience, mixed product quality 14:05 – Gucci Discount culture, declining signal power 14:58 – Bottega Veneta Sophisticated design, strong craftsmanship, quiet confidence 15:52 – Final Rankings Recap 10 brands, 40-point system, surprising results 16:04 – Brand That Exceeded Expectations Why Hermès stands alone 16:55 – Biggest Disappointment Why Prada failed at its price point 17:28 – You Decide the Next Dissection Vote on the next $5,000 bag 18:02 – How to Use This Ranking Luxury should serve you, not manipulate you 19:05 – Final Message Carry yourself consciously --- SHOP LINK FOR MY BRAND PEGAI (Buy our good-quality finished leather goods): https://www.pegai.com/. - You may also buy them on Etsy: https://www.etsy.com/shop/PEGAI. ATELIER PEGAI: https://atelierpegai.com/ STOW LONDON: https://stowlondon.co.uk/ --- SOCIAL MEDIA LINKS Follow me on my social media pages where I post content regularly. TikTok: https://www.tiktok.com/@tanner.leatherstein Instagram: https://www.instagram.com/tanner.leatherstein/ Facebook: https://www.facebook.com/tanner.leatherstein1 --- BRAND REVIEWS PLAYLISTS Bag Reviews: https://www.youtube.com/playlist?list=PLP7Et-RLMPW9XhH4rrAYrNorYgqKl9WwN Wallet Reviews: https://www.youtube.com/playlist?list=PLP7Et-RLMPW8XE8IVaUjnBca6QFg1W2ZA Shoes Reviews:https://www.youtube.com/playlist?list=PLP7Et-RLMPW-y-P0e79Zy46jSVUhRbBVJ Belt Reviews: https://www.youtube.com/playlist?list=PLP7Et-RLMPW85WBwd-6FcIsecaecyzI4n Brand Submission: https://www.youtube.com/playlist?list=PLP7Et-RLMPW8tocI_YB0y4CpjjoeBE7Xx --- OTHER HELPFUL YOUTUBE PLAYLISTS Documentaries: https://www.youtube.com/playlist?list=PLP7Et-RLMPW-pVxmIhAkNVI70d4DduC-P Commentaries: https://www.youtube.com/playlist?list=PLP7Et-RLMPW83s7cZsOjmmm73yK5rbhV_ --- HOW TO CONTACT: You may contact me on any of my social media accounts above or send me an email at [email protected]. --- #luxurybag #bagreview #tannerleatherstein