Improve Your Architectural Photography: Pro Tips + Advice

30X40 Design Workshop • April 10, 2022

30X40 Design Workshop

@30by40

About

I make videos about architecture, design simple modern homes + share the process behind the making of architecture. Architecture tutorials, portfolio and design advice for students and professionals, architecture short courses, sketching and drawing workshops, architectural essays, product + book reviews. Videos revealing the thinking, the process and the ideas behind the making of architecture with a focus on residential design. It's an inside look into a growing architecture practice on a small island in Maine. 30X40 Design Workshop was founded, Eric Reinholdt, an award-winning architect, entrepreneur, and author of the "Architect + Entrepreneur" book series. He's an avid mountain hiker, father, husband, guitar player, documentary film fan, home brewer and native New Yorker. My practice is headquartered in a custom designed "Long Studio" on Mount Desert Island just off the coast of Maine, home to Acadia National Park. Here I design simple, modern custom homes of all scales.

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Video Description

Hard won pro tips and architectural photography advice from Mike Kelley, an award-winning professional architectural photographer, and Eric Reinholdt, an award-winning architect, as they critique and review this year's APA Architectural Photography competition submissions. They discuss Eric's shortlist selections as a competition juror and a wide ranging set of topics from the use of human scale, lens choice, post-processing, color, composition, drones, techniques and much more. Categories considered + awarded: ➕ Emerging Talent ➕ Photo of the Year ➕ Project of the Year This is a long one, but every section has information gleaned from a combined 50+ years of professional architectural practice. @mikekelley Check out the winners here: https://apalmanac.com/competitions/the-2021-project-of-the-year-award-winners-176559 #architecturalphotography #architecture #photography ▬▬▬▬▬ Resources ▬▬▬▬▬ ➕ Digital drawing templates: https://thirtybyforty.com/digital-dra... ➕ Specification + Schedule templates: https://thirtybyforty.com/spec ➕ Architect's Toolkit: https://thirtybyforty.com/toolkit ➕ Architect + Entrepreneur Course: https://thirtybyforty.com/a-e-course ➕ Notion template (free): https://thirtybyforty.com/notion ▬▬▬▬▬ Timestamps ▬▬▬▬▬ 00:00 Intro 02:10 Emerging Talent Entries 06:15 Human Scale 08:43 Shadows 11:24 Descriptive vs. Mysterious 13:38 Why Architects hire Architectural Photographers 15:50 Styling..More or Less? 17:58 Photoshop it or, leave it? 22:00 Can't unsee it 22:38 Open Frame in Middle 23:56 Fires in Fireplaces 25:41 Photo of the Year Entries 28:18 Reframing an Iconic building 30:50 Rendering or Real? 33:55 Eric’s Photo of Year Selection 34:45 Gratuitous Drone Shots 39:00 Project of the Year Entries 39:46 Exterior vs. Interior Shots 41:05 How do you enter? 42:58 The Art of Processing 44:40 A Little More Zoom 46:09 Eric’s Project of the Year Selection 46:50 Reality of Construction 47:45 Sensitivity to the Architecture (Horizon) 49:00 “Every Corner Represents a Problem to Solve” 50:00 One shot, multiple uses 51:00 Where are the people? 51:55 Searching for a Clear Subject 53:25 Share what you know ▬▬▬▬▬ MUSIC I USE (free 30-day trial) ▬▬▬▬▬ https://thirtybyforty.com/epidemic ▬▬▬▬▬ GEAR I USE ▬▬▬▬▬ https://thirtybyforty.com/kit