Inside the Billion-Dollar World of Fake Luxury — From Nikes to Rolexes

Business Insider June 8, 2025
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Counterfeiting is a $2 trillion industry, and fake luxury items—like Rolex watches, Nike sneakers, and Hermès Birkins—make up the bulk of it. These knockoffs often contain hazardous toxins such as lead and cadmium, and the profits are frequently linked to other forms of criminal activity. As counterfeit goods become increasingly convincing, how can we detect and stop them? 00:00 - Intro 00:48 - What Is A Counterfeit? 02:23 - Jewelry 09:31 - Nike Sneakers 17:35 - StockX 21:43 - Watches 28:51 - Luxury Bags 37:06 - Clothes 39:04 - Christian Louboutins 41:02 - How Counterfeiting Works 44:28 - Investigating The Counterfeiters 47:29 - What Can Consumers Do? 48:02 - Credits Read "I've collected and sold Nike sneakers for 20 years. Spotting fakes is harder than ever, but here's what I look for": https://trib.al/o4D2q0b ------------------------------------------------------ #luxury #counterfeit #businessinsider #bigbusiness MORE BIG BUSINESS VIDEOS: How One Tiny Country Rivals American Farming https://youtu.be/diBS0VfVcbs Meet The Teacher Who Wakes Up At 3:30 AM For His Labubu Business https://youtu.be/gzoY27hzOmU The Rise And Fall Of The American Diner https://youtu.be/VyCtgTQWe8Y Business Insider tells you all you need to know about business, finance, tech, retail, and more. Visit our homepage for the top stories of the day: https://www.businessinsider.com Business Insider on Facebook: https://www.facebook.com/businessinsider Business Insider on Instagram: https://www.instagram.com/businessinsider Business Insider on Twitter: https://www.twitter.com/businessinsider Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143 Business Insider on TikTok: https://www.tiktok.com/@businessinsider How $5.4 Billion of Fake Luxury Products Are Seized At JFK Airport | Big Business | Business Insider

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