Video Description

YC Partner Kevin Hale goes over the fundamentals of pricing and monetization, how it affects your customer acquisition strategy, and how to optimize it through a few rules of thumb. Transcript and lecture slides here: https://www.ycombinator.com/library/6h-startup-pricing-101 This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/ Timestamps 0:00 Introduction 1:35 ROI of monetization 2:50 The pricing thermometer 5:00 Pricing mistakes 6:34 Stages of a company 7:47 Why is pricing innovation hard? 9:55 How to optimize prices 10:58 Pricing danger zone 15:24 10 - 5 - 20 rule 16:50 Conclusion