Lo que más te gustaba de Internet… ya no existe

Santiago Bilinkis December 17, 2025
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¿Te acordás cuando las redes sociales eran… sociales? Cuando lo que veías venía de tus amigos, de tu entorno. Ese mundo ya no existe. Hoy, lo que consumís casi nunca viene de gente que conocés. TikTok abrió la puerta al contenido desconectado: videos de personas que no seguís, diseñados para atraparte en el scroll infinito. Pero eso ya no es lo peor. Ahora enfrentamos algo mucho más grande: una inundación de contenido basura generado íntegramente por IA, el famoso AI Slop. En este último episodio del año de Futuro en Construcción vamos a meternos de lleno en el mundo oscuro de la basura digital que se multiplica sin control. Quién la produce, con qué objetivos y cómo este flujo de contenido falso empieza a moldear nuestras percepciones sin que lo notemos. Incluso a mí me pasó: creí reales videos creados por IA. Y es que hoy herramientas como Sora 2 ya permiten fabricar videos falsos extremadamente verosímiles. Y como si fuera poco, ante el avance de las máquinas, proliferan teorías que hablan de la muerte de Internet. ¿Estamos realmente tan lejos de eso? En este contexto, necesitamos entender cómo protegernos de la manipulación constante en medio de tanta intoxicación mental. Por supuesto que este video no trae solo respuestas, sino nuevas preguntas urgentes. ¿Qué pasará con los creadores de contenido cuando las máquinas produzcan prácticamente todo? Y, más importante todavía: ¿qué va a pasar con nosotros? ¿Podremos recuperar el control sobre lo que consumimos o estamos destinados a ser arrastrados por la fábrica de basura digital? Referencias científicas y materiales de apoyo (en inglés): https://bit.ly/RefsEp19 ▀▀ CAPÍTULOS: 0:00 Inicio 1:04 Parte 1: La Fábrica de Contenido Basura 3:32 Parte 2: Cuando Los Ojos Mienten 6:26 Parte 3: Cerebros en Descomposición 8:32 Parte 4: Probando Tu Propio Veneno 11:56 Parte 5: La Red Fantasma 15:01 Parte Final: El Desafío De Volver Al Futuro 18:02 Bonus Track: Lo Que Las Máquinas Jamás Podrán Hacer ▀▀▀ CRÉDITOS Idea, producción general y guiones: Santiago Bilinkis Investigación: Juan Morris Escritura: Juan Morris y Santiago Bilinkis Realización: La Embajada Edición: Sebastián Vázquez Producción: Fernando Collazo Distribución: Adrián Michelena Música de introducción: Gustavo Ariel Pomeranec IA Art Designer: Facu Peche Asesoramiento artístico: Dalia Elnecave Asesoramiento estratégico: Petr Lebedev Edición de shorts: Zaple Tech Asistencia general: Florencia Schmidt

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