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Lululemon崛起，安德玛版本弃子 - IC实验室出品

IC实验室 • July 4, 2024
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關注大眾消費、互聯網商業和流行文化。如有不同看法，以你為準。 這裡是IC實驗室，歡迎各位訂閱！

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Video Description

安德玛的问题，说到底，它是上一个版本的品牌。它强调的品牌概念，对于当下来说过于硬核，以至于显得有些不合时宜了。 参考资料： The Man Under the Armour: Kevin Plank ——Men's Journal Team Player ——Moco360 Under Armour CEO Kevin Plank And His Underdog Horse Farm ——Forbes Under Armour gets serious ——Fortune How Kevin Plank’s Under Armour took on Nike ——The Globe And Mail Skin in the Game ——The NewYorker He Got Kicked Out of High School. Now His Company Is Worth $22 Billion ——Inc 《安德玛兴衰启示录：一个运动服饰周期的典型样本》——表里表外 《连直男都嫌弃安德玛了》——未来消费 《掉队的安德玛还有机会超车吗？》——品牌星球时尚 ----------------------------------------------------------------------------- 🔔最有趣的互联网商业观察，最实用的消费市场洞见。 这里是IC实验室，点击下方订阅 ↓↓ https://bit.ly/2Sq5w1d 微博/B站/微信公众号全网同名 @IC实验室 欢迎来撩 🚀精彩视频推荐： 抄袭三年获利千万，只用赔2000块？浅谈你可能不知道的中国抄袭简史 https://youtu.be/ZhJTk1u1bmE 深挖小红书背后的灰产利益链，假粉博主月入十万？ https://youtu.be/3cY2UPAGAkM 中国智商税简史：商业骗子坑钱的千层套路叫你防不胜防 https://youtu.be/iZAqqq_sM9M 【经济洞察】系列：https://bit.ly/3dqwheV 【消费战争】系列：https://bit.ly/2SSu4j0 【网红与自媒体】系列：https://bit.ly/3j5r9yh ------------------------------------------------------------------------------ #IC實驗室 #IC实验室 #运动 #lululemon #品牌 #中國 #消费 #商业 #消費 #商業 #財經 #经济

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