Making 12,000 lbs of Clear Ice a Day | PARAGRAPHIC

Video Description

In this video, you’ll step into the world of clear ice cubes and discover how they can transform a simple cocktail into a perfectly crafted experience. You’ll see firsthand the process of making crystal-clear ice and learn why it’s become a crucial part of bars and restaurants everywhere. You’ll follow the story of Artisan Ice and meet Kurtis Williams, a hospitality expert who breaks down why clear ice cubes matter. He’ll show you how his team uses directional freezing to create ice that keeps drinks cold without watering them down. You’ll get a closer look at how each cube is cut with precision to fit specific glassware, helping bartenders serve balanced and undiluted cocktails. As you watch, you’ll witness the dedication it takes to make these clear ice cubes, from hand-cutting unique shapes like Collins spears and spheres to delivering ice to more than 250 locations across the region. You’ll understand how Artisan Ice works hard to keep their clients stocked and ready, ensuring that everything runs smoothly behind the scenes. Through engaging interviews and eye-catching visuals, you’ll learn why clear ice cubes are more than just frozen water. You’ll see how they elevate every drink and appreciate the passion and craftsmanship that go into making your next cocktail unforgettable. Special thanks to the Artisan Ice team for making this happen: https://www.artisaniceaz.com/ Hire us to tell your story. As an independent team of filmmakers, we love producing documentaries for artisans of all trades: honoring skill, passion, and determination. So whether you're a garage baker, homegrown mycologist, backyard farmer, or off-grid homesteader, send us a message and share your story with the world. - - - Shot on @LumixUSA @PanasonicLumixVideo - - - LIKE, COMMENT, SUBSCRIBE, & SHARE! Purchases made through any links may earn us an affiliate commission which helps support the channel. BEHIND THE SCENES: https://www.patreon.com/PARAGRAPHIC PRODUCTS & SERVICES: https://paragraphic.io/ AMAZON STOREFRONT: https://www.amazon.com/shop/paragraphic BOKEH SUPPLEMENTS: https://bokehrola.com/ JOIN THE MULTITUDE: https://www.multitude.io FOLLOW US @theparagraphic https://www.instagram.com/theparagraphic/ • • • • • • • • ABOUT PARAGRAPHIC: Handcrafted documentaries featuring artisans of all trades. We are filmmakers who tell the stories of creators, makers, entrepreneurs, and artists. The ones who have committed everything to their craft. From garage bakeries and mushroom farms to backyard aquaponics and innovative fabricators, these stories will take you behind the brand and show an inside look at the people who make it happen. -Of the earth, from the plough #clearice #documentary #icecubes