Marketing Dashboard Tutorial: How to Analyze and Track Marketing Performance

Video Description

We build a growth marketing dashboard to help us attribute performance & analyze the most important marketing KPIs. Discussion & template included! ✅ Download the Excel template: https://www.ericandrewsstartups.com/offers/zjHmzzg7 🚀 If you want to master the finance skills & frameworks to successfully scale technology startups, secure your spot in my "Finance for Startups" program, today: https://www.ericandrewsstartups.com/financeforstartups 👉 Check out my courses to help you master Excel in a weekend: https://www.ericandrewsstartups.com/courses Communities: 💼 Linkedin: https://www.linkedin.com/in/eric-andrews-1624b656/ 💻 Newsletter: https://mailchi.mp/1cf66809482f/mcoa7eoc9w Related Startup Videos: 🚩 Unit Economics Explanation: https://youtu.be/AMKgcBzK7cg 🚩 How VCs Calculate Customer Retention & LTV: https://youtu.be/OwCATJh4lNg ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ In this video, we will build a digital marketing dashboard that you could use for a weekly growth marketing meeting to attribute (identify the drivers) revenue changes to your different campaigns. We focus on the different marketing KPIs across the full funnel - top, middle and bottom - and analyze the results of many different experiments we ran. We will cover all of this using real life examples and discussions. SECTIONS: 0:18 what this marketing dashboard covers & marketing funnel 2:02 building the high-level full year revenue / spend tracking 3:30 breaking down the most important marketing metrics MTD 9:55 interpreting the results of all our marketing activities (funnel breakdown) 28:35 analyzing drivers behind new vs. returning revenue 30:07 breaking down paid marketing performance by channel in post-iOS14 world (simple explanation) By the end of this video, you will understand how to build a growth marketing dashboard and try to attribute your performance to different campaigns. #digitalmarketingKPIs #startups #marketingperformance