22 Minutes of Why Storytelling Wins On Social Media

About

Since 2005, I have helped the most prominent brands and celebrities reverse engineer how to make content go viral. • Developed the first-ever influencer campaign on YouTube in 2007 • Built the first social media influencer tech • Oversaw $300 million in marketing spend • Worked with major corporations MTV, Viacom, Vice Magazine, Paramount Pictures, and IKEA • Generated $1 billion in revenue • Worked with celebrities Taylor Swift, Rihanna, and Adriana Lima on their digital strategy • Generated over a million followers on my personal Facebook and Instagram account as an experiment • Author of One Million Followers: How I Built a Massive Social Audience in 30 Days and Hook Point: How to Stand out in a 3-Second World And to date, my team and I helped create content that organically generated 60 billion views and 100 million followers. If you want to know more about this process, click the "Free Masterclass" button on my profile, and let's scale your brand!