Motivation Doesn't Work. Do This Instead. | Jocko Willink | Leif Babin | #extremeownership

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Echelon Front, the premier destination for elite leadership solutions founded by Jocko Willink and Leif Babin, the New York Times #1 Bestselling Authors of "Extreme Ownership: How US Navy SEALs Lead and Win". Our team of battle-tested Veterans brings you unparalleled expertise in leadership, strategy, innovation, safety, risk mitigation, team building, and crisis management. WHO WE ARE: Led by Jocko and Leif , our team is dedicated to building, training, and leading high-performance teams. Our mission is to empower you to cultivate your own high-performance team and achieve victory. We offer tailored training programs, from immersive leadership courses to dynamic workshops, strategic advising, speaking engagements, and online training. WHAT WE DO: We deliver practical, experience-driven solutions to tackle your toughest challenges, drawing from real-world combat leadership experiences. Our approach is rooted in the crucible of actual combat scenarios, not theoretical classrooms.