5 myths Fast Fashion brands want you to believe (SheIn, H&M, Zara, ASOS…)

Video Description

Exposing 5 myths that the Fast Fashion industry would LOVE you to believe... Looking at the facts behind the greenwashing, from the likes of Shein, Zara, H&M, Primark and friends. Subscribe to this channel: https://www.youtube.com/c/Justineleconte?sub_confirmation=1 👉 WHAT I AM WEARING: Jewelry: https://bit.ly/2TngX9G 👀 SEEN OR MENTIONED IN THIS VIDEO: Manon’s video on fashion history up to today (in French): https://www.youtube.com/watch?v=nEQiRsFjnPw&t=1s McKinsey 2016: we buy more and more clothes: https://www.mckinsey.com/capabilities/sustainability/our-insights/style-thats-sustainable-a-new-fast-fashion-formula Garments purchased & budget spent per year (U.S.): Euromonitor: https://fashionunited.com/global-fashion-industry-statistics Eurostat / McKinsey 2021: Bangladesh dependent on fashion exports & cost of importing a t-shirt to Europe: https://www.mckinsey.com/industries/retail/our-insights/whats-next-for-bangladeshs-garment-industry-after-a-decade-of-growth Fast fashion is disposed of within 1 year: McKinsey & Company 2016: Style that’s sustainable: A new fast-fashion formula. Only a small share of textile waste is collected / recycled: Ellen MacArthur Foundation 2017: A New Textiles Economy: Redesigning Fashion’s Future. National Geographic 2023: textile dump in Chile’s Atacama desert: https://www.nationalgeographic.com/environment/article/chile-fashion-pollution Greenpeace Germany: SheIn lab test November 2022: https://www.greenpeace.org/international/press-release/56979/taking-the-shine-off-shein-hazardous-chemicals-in-shein-products-break-eu-regulations-new-report-finds/ #FashionRevolutionWeek: how to get involved & learn more about the industry: https://www.fashionrevolution.org/frw-2023/?_kx=-3XoDDVQ3u-p0YTVB_Y--Ap4LLJje30rGkbRmDYALKs%3D.Rr88wj 📽 MORE VIDEOS: My video series on building a capsule wardrobe: https://bit.ly/2WuSB2L New to the channel? Start with this playlist: https://bit.ly/3rBa5pC ✅ My FREE Masterclass + Workbook on building an ethical wardrobe: https://www.justineleconte.com/masterclass ✅ My Fillable Wardrobe Checklist: https://www.justineleconte.com/checklist 💍 Shop my jewelry collection: https://bit.ly/2TngX9G (Ethically & sustainably made, with recycled Sterling silver & 24K gold) 👗 Shop my clothing collection: http://bit.ly/2YqAxEz (Yarns & fabrics sourced from the best European mills, production 100% in Europe) 💌 Register for my monthly newsletter (FREE): https://www.justineleconte.com/newsletter 🥰 WHERE TO FIND ME: Instagram: https://www.instagram.com/JustineLeconte Facebook: https://www.facebook.com/justinelecontefashion Pinterest: https://www.pinterest.de/jleconteberlin Twitter: https://twitter.com/JustineLeconteo Business requests only: [email protected] 🎼 The music I use for my videos (free trial if you use this link)*: http://share.epidemicsound.com/snFtr ✂ MY FASHION DESIGN TOOLS*: https://amzn.to/2GMeAHy 🎬 MY VIDEO EQUIPMENT*: iPad: https://amzn.to/3e5qaOI Screen protector for iPad (which feels like drawing on actual paper!): www.paperlike.com/justine Pen for iPad: https://amzn.to/3AQoEK6 Main camera (newer version than mine): https://amzn.to/3k8iWNK Main camera objective: https://amzn.to/2P9KAN8 Small camera: https://amzn.to/3hzboSp Main microphone: https://amzn.to/3slAkjv Small microphone: https://amzn.to/3rmXx3e ************************** * Legal disclosure: these links are affiliate links. There are here for you to see the products and prices. If you buy a product through these links, I get a small share of the price (without the product being more expensive for you). You don’t have to use those links. It is up to you :-) This video is not sponsored. #fashion #fastfashion #shein #ethicalfashion